What are the responsibilities and job description for the Marketing Manager position at Young's Excavating & Paving, LLC?
Marketing Manager
Job brief
Entrepreneur is looking for an enthusiastic Marketing Manager to help in our overall marketing efforts for multiple companies. You will be an integral part of the development and execution of marketing plans to reach targets from brand awareness to product promotion.
A Marketing Manager should be a competent professional able to grasp consumer behavior trends and generate creative ideas. You should also be well-versed in specialized marketing concepts, principles and tactics.
The goal is to deliver effective marketing programs that will help our reputation and growth in multiple businesses.
Responsibilities
- Conduct market research to find answers about consumer requirements, habits and trends
- Brainstorm and develop ideas for creative marketing campaigns
- Assist in outbound or inbound marketing activities by demonstrating expertise in various areas (content development and optimization, advertising, events planning etc.)
- Liaise with external vendors to execute promotional events and campaigns
- Collaborate with marketing and other professionals to coordinate brand awareness and marketing efforts
- Plan and execute initiatives to reach the target audience through appropriate channels (social media, e-mail, TV etc.)
- Assist in analyzing marketing data (campaign results, conversion rates, traffic etc.) to help shape future marketing strategies
- Undertake individual tasks of a marketing plan as assigned
Requirements
- Proven experience as marketing specialist or college graduate with a major in marketing
- Thorough understanding of marketing elements (including traditional and digital marketing) and market research methods
- Demonstrable experience in marketing data analytics and tools
- Solid computer skills, including MS Office, marketing software (Adobe Creative Suite & CRM) and applications (Web analytics, Google Adwords etc.)
- Knowledge of HTML, CSS and web development tools
- Well-organized and detail oriented
- Exceptional communication and writing skills
- Commercial awareness partnered with a creative mind
Job Type: Full-time
Pay: $40,000.00 - $80,000.00 per year
Benefits:
- 401(k) matching
- Health insurance
Schedule:
- Day shift
- Monday to Friday
- Overtime
Work Location: In person
Salary : $40,000 - $80,000