What are the responsibilities and job description for the Marketing Analytics Manager position at Z&A Recruiting?
Job Description
Marketing Analytics Manager
Large, San Antonio Based National Company is adding to their team. The company is very people centric and believes strongly in providing challenge and opportunity while really maintaining work life balance.
Company has a single digit turnover rate - they foster a place where people enjoy going to work! There are no politics or bureaucracy - there is great communication and transparency. The company has a great track record of internal promotion.
As the Marketing Analytics Manager, you will be responsible for analyzing and reporting on the performance of our marketing campaigns. You will develop and implement data-driven strategies to drive growth and optimize marketing initiatives across various digital channels. This role is critical to the success of our marketing efforts and will require a strong analytical mindset, excellent communication skills, and the ability to work cross-functionally with other teams.
Responsibilities:
- Develops and maintains a framework for measuring and reporting on marketing campaigns; with a focus on digital marketing campaigns, including web analytics, social media, email, and paid advertising
- Maps the process to track customer engagement from initial impression through to repeat sales
- Analyzes and interprets data to identify trends, insights, and opportunities to optimize digital marketing campaigns
- Develops and presents regular reports to the marketing team and other stakeholders on campaign performance, including KPIs, ROI, and other relevant metrics
- Collaborates with the marketing team to develop and implement data-driven strategies to improve campaign performance and drive growth
- Works closely with the data and analytics team to ensure data accuracy and consistency and identify areas for improvement in data collection and reporting
- Conducts ad-hoc analysis as needed to support strategic decision-making and provide insights into customer behavior and preferences
- Stays up to date on emerging marketing analytics trends and best practices, and makes recommendations for how to incorporate them into our marketing strategy
Qualifications:
- Bachelor's degree. Or equivalent work experience preferred.
- 5 years of experience in digital marketing analytics, with a focus on web analytics, social media, email, and paid advertising required.
- Strong analytical skills and experience working with large datasets
- Expertise in web analytics tools such as Google Analytics, Adobe Analytics, Salesforce Marketing Cloud Intelligence (Datorama), or similar
- Experience with digital marketing platforms, such as Facebook Ads, Google Ads, etc.
- Excellent communication skills and ability to explain complex data in an understandable way.
- Strong project management skills and ability to collaborate with cross-functional teams.
Knowledge of SQL and data visualization tools such as Tableau or Power BI is a plus
SDL2017
Recommended Skills
- Adobe Analytics
- Analytical
- Big Data
- Campaigns
- Communication
- Customer Relationship Management
Salary : $80,000 - $85,000
