What are the responsibilities and job description for the Performance Marketing Manager position at Zealthy?
About us:
Zealthy is a telemedicine company on a mission to provide critical healthcare services to all who need them. We are building the world's largest and highest quality telemedicine company and fundamentally expanding access to high-quality care.
The Founder was most recently Founder and CEO at a unicorn healthcare company. The company is focused on sustainable growth, and the company is growing quickly to achieve its mission.
We work hard at Zealthy to ensure that patients can access high-quality healthcare from anywhere. This means working Monday-Friday in the office. Hours tend to be longer than at most companies because we work hard to serve our patients and make sure that we can achieve our mission of building the world's largest and highest quality telemedicine company.
The culture is focused on what we can do to serve our patients and all full-time members of the team will be equity holders in the business, as we firmly believe that all team members should be literal and figurative owners in what we are building.
The Role:
We are seeking a Performance Marketing Manager to join our growing Marketing team. You will have full ownership of paid search. Paid search is Zealthy's largest channel, so you will have an opportunity to build and optimize ads that have a material impact on the trajectory of the business. You will own our search, PMax, and Shopping ads, and also other areas of search and Google-owned marketing channels such as YouTube and Android.
The business is growing quickly as we seek to become the world's largest & highest quality telemedicine company.
What You’ll Do:
- Create and implement comprehensive paid search strategies to support the company’s marketing objectives and business goals
- Plan, launch, and optimize paid search campaigns across platforms such as Google and Bing. This will include Google Shopping, PMax, and more.
- Monitor and analyze campaign performance, providing regular reports on key metrics (e.g., ROI, CPA, CTR) and making data-driven recommendations for optimization.
- Manage the paid search media budget, ensuring efficient allocation of resources to maximize ROI.
- Conduct detailed keyword research to identify high-performing keywords and phrases that align with our target audience.
- Collaborate with other in-house marketers to optimize landing page, conversion rate, and more.
What You’ll Bring:
- Bachelor’s degree.
- Proven experience (3 years) in managing paid search media campaigns.
- Strong understanding of search engine marketing (SEM) platforms, tools, and analytics.
- Knowledge of healthcare regulations and advertising compliance is a plus.
