What are the responsibilities and job description for the Product Marketing Manager position at ZEDEDA?
ZEDEDA, the leader in IoT edge orchestration, delivers visibility, control and security for the IoT edge, with the freedom of deploying and managing any app on any hardware at scale and connecting to any cloud or on-premises systems. IoT edge solutions require a diverse mix of technologies and domain expertise and ZEDEDA enables customers with an open, vendor-agnostic orchestration framework that breaks down silos and provides the needed agility and futureproofing as they evolve their connected operations. Customers can now seamlessly orchestrate intelligent applications at the IoT edge to gain access to critical insights, make real-time decisions and maximize operational efficiency. ZEDEDA is a venture-backed Silicon Valley company, headquartered in San Jose, CA, with offices in India and Germany.
About the Position: Product Marketing Manager - San Jose, CA
We’re looking for a Product Marketing Manager who will take a key role on our team.
In this role you will help define and manage end-to-end GTM strategy for an entire product area including messaging, positioning, launch planning, sales enablement, and customer adoption. You will create messaging that showcases Zededa’s vision and unique story to diverse audiences. The results can range from keynote presentations, to hands-on workshops, to customer-centric videos, and more. You will drive creative, multi-channel marketing campaigns that resonate with internal and external audiences. Partner with growth and demand generation teams to execute and measure results. Help build product marketing programs and frameworks to promote Zededa’s products and services, both internally and externally and develop insights based on product usage data, voice of customer, campaign effectiveness, and industry trends and translate those insights into actionable recommendations that promote business objectives and drive tangible results.
Responsibilities:
- Product Marketing responsibilities include owning key portions of the product.
- Partner closely with product management and regional sales counterparts to achieve market dominance in this competitive space.
- You will work collaboratively with other Product Marketers to launch key feature areas and unique offerings.
- Effective skills storytelling; Simplifying technical content into easy to understand benefits for our end users and ecosystem partners, winning the hearts and minds of prospects and renewing customers
- Be comfortable engaging upstream with Product Management and downstream with field marketing and sales and effectively managing up the management stack.
- Collaborate with peers contributing to the GTM strategy, including campaigns, lead generation and digital marketing for your products target audience
Qualifications:
- 4-7 years of relevant experience in product marketing, solution marketing, growth marketing, product management, or go-to-market strategy.
- Excellent written and verbal communication skills. You’re comfortable presenting to internal and external audiences (large and small) and are an expert at creating and editing everything from pithy emails to detailed launch plans to researched white-papers and more.
- Ability to synthesize and distill complex information into clear, concise messaging for different audiences.
- Experience in high-growth technology companies and/or fast-paced startups – you’re happiest operating without a set playbook.
- Strong cross-functional leader – you have on-the-job experience managing and communicating complex projects with many stakeholders.
- You’re detail-oriented, yet can think big picture; analytical, yet creative; and a self-starter who is not afraid to execute and get in the weeds.
- Experience in B2B marketing.
- High sense of urgency and ambitious work ethic to drive business outcomes.
- Analytical chops to understand customer data and measure the effectiveness of marketing programs.
- Desire to conduct product, customer, and market research.
