Senior Social Media Manager

At TriNet Zenefits, our mission is to level the playing field for the other 99.7%— the underserved small and mid-size businesses that fuel our economy. These businesses face challenges disproportionate to their size and resources. That’s why we provide an intuitive, mobile, all-in-one People Operations ("POPs") platform specifically built for small businesses and their employees.

The Role:

We’re looking for an ace in marketing creative campaigns to lead our social efforts! 

This is a rare opportunity to help design and lead a creative social approach with the support of an existing marketing & design team. The Sr. Social Media Manager position is a strategic, team-lead role responsible for a small team’s success on several KPIs. A successful candidate should have demonstrable examples of ideating B2B social media campaigns through to execution and results. 

What exactly does that mean? 

Well, we’re looking for that unicorn human who sits at the confluence of natural business acumen and creative chops. Someone who isn’t afraid to develop edge-pushing concepts, but simultaneously ensures that a great creative concept doesn’t eclipse the importance of driving business results first. While you don’t need to be an expert in Adobe Illustrator or Wordpress yourself—though you likely have some experience with those tools—you can demonstrate clear and articulate creative briefs for things like images, graphics, videos, infographics, animations, etc. for design teams.

You understand that social media is often the first or only impression people have about a brand, so you obsess about good grammar, appropriate social media etiquette in terms of voice, tone, and content, and have experience working with legal teams. 

You likely already live a life with your finger on the pulse in your normal life, making the fast-paced, “always-on” nature of social media a no-problem scenario for you. If something is trending, you’re on it. If something’s novel, you’re on it. If there is an important news break within the company, you’re on it. 

And most importantly for TriNet TriNet Zenefits, you “own a number.” In this role, you will own a portion of the total marketing lead volume, organic traffic, and social media followership, and make it your job and mission to increase your impact on those numbers through your creative and strategic approaches. This includes weekly and monthly reporting on KPIs and the ability to pivot or change strategic direction to reach goals.

At TriNet Zenefits we think of social media as one of the most important roles in the company. This is not a junior position with a senior title. This is a critical component to our go to market strategy and brand. We’re excited to have you on board. 

What you'll do:

STRATEGY & OWNERSHIP

• Develop a social media strategy that encompasses lead generation, organic growth, paid media efforts, and brand sentiment
• Develop KPIs and reporting structure for leadership team
• Lead small team of jr. social media managers
• Work with design, video, dev teams to produce award winning caliber social content

ORGANIC GROWTH

• Identify opportunities to amplify news and content daily, including newsletters and other media via social channels, PR Outreach, and other media with the goal of finding fresh audiences
• Identify correct channels and work with creative team to publish supporting posts (paid and organic) with mixed media (video, shorts, polls, contests, other), other opportunities such as podcasts, interviews, shorts, reels, etc that are appropriate for content and audience
• Own KPI’s for amplification including visibility metrics, engagement metrics such as click-through rate
• Report and analyze data to help strategy team (leadership) make decisions on campaign successes and future efforts
• Create an effective influencer campaign to drive amplification and UGC efforts
• Own community engagement (UGC) on Workest channels (Q&A and post comments) and other offline channels as determined

DEMAND GENERATION

• Develop and own Salesforce campaigns that capture demand growth tied to organic social media
• Work with campaign leads to understand topics and develop social campaign ideas that promote increased engagement
• Understand the “buyer’s journey” and how social can be used at the top and middle of the funnel to drive B2B business inquiries, conversion
• Work closely with the Paid team to drive incremental improvements
• Own lead gen number from organic paid social and report to stakeholders

PAID MEDIA CREATIVE SUPPORT

• Work closely with paid media team to deliver timely and novel social content that improves cost per lead

What you'll bring:

• 3-5 years in social media strategy
• Preference for agency experience
• Preference for a mix of B2B and B2C experience
• PROFICIENCIES WITH: 
• Social media platforms: Instagram, Facebook, YouTube, TikTok, Pinterest, Twitter
• Social media tools: Sprout Social, Later
• Analytics tools: Google Analytics, Excel
• Marketing tech: Marketo, Salesforce, 
• Team leadership
• Executive presenting

What we offer:

• Ability to work remote and collaborate with a team that spans borders and timezones
• Competitive, market-based pay, based on your experience, abilities, impact, and geographic region - just ask us the range for your location
• Solid benefits package including 401(k), medical, dental, vision, disability, life, and more for our US employees and a comprehensive ancillary package for our Canadian employees
• Generous time off including holidays, vacation, sick, civic, and volunteering time off
• The opportunity to build solutions that help drive small business success stories

Life at TriNet Zenefits:

As an equal opportunity employer, we’re leveling the playing field for everyone. We are proud to celebrate diversity and champion an inclusive workplace. No matter who you are, where you’re from, who you love, how you think, or what you believe, all are encouraged to apply.

This role can be performed virtually in the US or from one of our in-person office locations. Please note that at this time, TriNet requires colleagues reporting to TriNet offices, engaging in in-person activities (including off-sites) or engaging in TriNet sponsored business travel, to be fully vaccinated (as defined by the CDC) against COVID-19 or provide proof of a negative PCR test each week.  TriNet will consider requests for reasonable accommodations for documented medical reasons and for sincerely held religious beliefs in accordance with applicable law.   

TriNet is providing access to a mobile app for colleagues to submit proof of vaccination or negative test results.  Please do not include proof of vaccine status or any indication of a possible request for an accommodation when submitting your application materials. If applicable, TriNet will follow up with you directly to request proof of vaccination and to discuss any potential accommodations.