What are the responsibilities and job description for the Supervisor, Strategy & Digital Investment position at Zenith?
About Zenith:
Zenith is the ROI Agency. Our more than 6,000 specialists across 95 markets offer unparalleled capabilities in Media, Data, Technology, Commerce and Content. We put effectiveness at the heart of our work to solve complex challenges, drive successful business outcomes, and grow our clients’ businesses. Zenith is part of Publicis Media, the media arm of Publicis Groupe.
Overview:
Manage the day-to-day deliverables and act as the primary point of contact for clients on requests & questions. Responsible for developing recommendations with the Vice President, reviewing plan proposals, and ensuring flawless campaign activation. This role is a hybrid strategy and activation role, with a strong focus on activation of digital plans.
Responsibilities:
Account Management:
- The primary point of contact for clients on requests and questions
- Oversee and manage Planner(s) and day-to-day operations, including prioritization of projects
- Build and maintain relationships with media publishers and meet with new vendors to assess the value and applicability
Strategy and Planning:
- Research and provide input for executive-level strategic requests
- Work with AD to develop integrated tactical plans
- Review plans submitted by internal agency and vendor partners
- Provide recommendations for possible changes in channel strategy moving forward
- Review and provide input on Digital RFPs and brief vendors
- With AD, lead the conversation with partners in the development of plan recommendations and revisions (including tagging capabilities)
- Negotiate rates are based on historical planning rates
- Work with Analytics on measurement framework
- Review recommended plans versus the brief to ensure strategic alignment and integrate historical campaign learnings
Activation and Reporting:
- Oversee the execution of approved media plans
- Manage client/vendor communication on campaign timelines
- Review all campaign inputs into Prisma for final approval
- Ensure all tagging requirements are followed
- Follow up with client on creative delivery and hand off creative to partners
- Check and confirm all partners have received tags and QA'd for launch
- Work with direct reports and partners to ensure campaigns have strong performance
- Input into wrap reports insights and check for accuracy
Billing:
- Support direct reports on reconciliations in draft billing every month
- Update monthly billing tracker
- Consult on ad-hoc billing/payment issues or requests from vendors
- Bachelor's Degree
- 3 years of media agency experience (within both planning and buying)
- Excellent presentation, negotiation, and communication skills
- Experience analyzing complex data, market research, and formulating actionable plans
- Solid experience with the billing and reconciliation process
- Demonstrate problem solving and intervention when necessary
- Effective time management and organizational skills, as well as strong attention to detail
Business Competencies:
- Computer Skills: Microsoft Suite, Kantar Software, IMS, Audience Research tools, Prisma, Comscore, Excel, PowerPoint, 3rd Party Adserver (DFA Certified preferred), Nielsen, @Plan, AdRelevance, Media tools
- Demonstrate willingness and ability to learn propriety software
Additional Information
All your information will be kept confidential according to EEO guidelines.