PR Insights Analyst

WHO WE ARE

Zeta Global (NYSE: ZETA) is the Data-Powered Marketing Cloud that leverages advanced artificial intelligence (AI) and trillions of consumer signals to make it easier for marketers to acquire, grow, and retain customers more efficiently. Through the Zeta Marketing Platform (ZMP), our vision is to make sophisticated marketing simple by unifying identity, intelligence, and omnichannel activation into a single platform – powered by one of the industry's largest proprietary databases and AI. Our enterprise customers across multiple verticals are empowered to personalize experiences with consumers at an individual level across every channel, delivering better results for marketing programs. Zeta was founded in 2007 by David A. Steinberg and John Sculley and is headquartered in New York City with offices around the world.

THE ROLE

Do you love finding insights in data that tell a good story? Are you good at reading data and translating it back to the business trends and strategies? We are seeking experienced, energetic, and self-starting technologists to join the Data Cloud team to support our Marketing and Content efforts. You'll be instrumental in helping our Marketing team create compelling content for our target audiences and client companies.

Our Data Cloud team is responsible for the Zeta Identity Graph platform, which captures billions of behavioral, demographic, environmental, and transactional signals, for people-based marketing. As part of this team, the PR Insights Analyst will be understanding how web behaviors correlate with user intent, building automated and detailed reporting systems and dashboards, and providing actionable insights for business strategy, product development and marketing operations.

RESPONSIBILITIES:

• Manipulating and analyzing large data sets from a variety of data sources
• Providing data-driven key insights and recommendations to inform PR and communications activities, ensuring that work aligns to methodologies and project timelines
• Presenting findings clearly and providing recommendations or analysis of results to help stakeholders make great business decisions
• Building automated workflows to generate reports, insights and data derivatives
• Building and maintaining reports, dashboards, and metrics to visualize insights and recommendations
• Optimizing queries and data flows on top of Snowflake/Hive/Athena/Vertica
• Managing the relationship between the Data Cloud team and the Marketing team
• Owning a portion of the analytics request flow, prioritizing, and responding to requests for insights from internal/external customers
• Understanding business objectives and providing unique recommendations on reports and insights to internal and external customers/partners

REQUIREMENTS:

We are looking for exceptional talent with attention to details and a solid foundation in data analysis, data reporting and visualization. The candidate will have had at least 2 years of experience building analytics workflows using Python/Ruby/Java (or an equivalent language), SQL, and have had experience with Looker/Tableau (or an equivalent BI tool).

QUALIFICATIONS:

• 2 years' experience doing quantitative analysis, preferably for a consumer technology or digital media company

• Strong media literacy - consuming, evaluating, and summarizing coverage

• Must be able to work at least 5 hours overlapping with Eastern Standard Time (9am-5pm)
• Ability to initiate and drive projects to completion with minimal direction
• Proficient in SQL
• Foundational understanding of statistical analysis
• Strong written and oral communication skills. Comfortable working with internal and external stakeholders
• Data visualization and presentation skills, using tools like Looker or Tableau
• Knowledge of (or experience with) statistical packages and/or data science modules for analyzing datasets (eg. R, Matlab/Octave, SciPy) a plus
• Experience with large data sets and distributed computing (Snowflake/Hive/Hadoop/Spark) a plus
• Experience with automating data workflows using Airflow, python a strong plus

GROWTH OPPORTUNITIES:

• Become proficient in big data tools in AWS, snowflake and more
• Learn deeper Python, Spark and large data processing tools
• Learn automation and building data layers utilizing Airflow, APIs and more
• Opportunity to mentor others and work with a high calibre team
• Become comfortable with data visualization and BI tools
• Practice statistical analysis and basic data science
• Build meaningful and useful client facing products and services

IDEAL CANDIDATE: Understand business objectives, able to pull together various analysis to support the decision makers accurately and expeditiously, add their own color, analysis and recommendations and optimize and automate the reporting and data visualizations

COMPENSATION RANGE

The compensation range for this role is $70,000.00 - $80,000.00, depending on location and experience.

PEOPLE & CULTURE AT ZETA

Zeta considers applicants for employment without regard to, and does not discriminate on the basis of an individual's sex, race, color, religion, age, disability, status as a veteran, or national or ethnic origin; nor does Zeta discriminate on the basis of sexual orientation, gender identity or expression.

We're committed to building a workplace culture of trust and belonging, so everyone feels invited to bring their whole selves to work. We provide a forum for employees to celebrate, support and advocate for one another. Learn more about our commitment to diversity, equity and inclusion here: https://zetaglobal.com/blog/a-look-into-zetas-ergs/

ZETA IN THE NEWS!

https://zetaglobal.com/press/?cat=press-releases

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