What are the responsibilities and job description for the Marketing Analyst position at Zillow Group?
About the team
ShowingTime is a market leader in showing management, feedback, offer management, recruiting and analytics solutions for the residential real estate industry. Our wide array of products and services are built on technological innovations to bring efficiencies to all practitioners. We have supported the evolving needs of real estate agents, teams, brokers, offices, associations and MLSs within the U.S. and Canada for more than 20 years.About the role
We are looking for a Marketing Analyst to enable the marketing organization with data insights to drive decision making and strategy to drive success, scale and efficiencies across all marketing programs. As a marketing analyst, you will:
Business Intelligence
Responsible for the analytics efforts across the marketing organization
Lead business rhythm including authoring, and communicating to leadership about the health of partner awareness and acquisition on a weekly, monthly, and quarterly basis. Work with business leadership to define and track Key Results throughout the year.
Serve as a key advisor to business leaders by using data driven insights to inform business pivots.
Work closely with key collaborators to lead the marketing budget with Finance, including regular updates to the team with spending recommendations/adjustments.
Optimization and Modeling
Use current and past performance metrics, along with other data to forecast marketing growth including demand generation and revenue.
Identify and recommend new metrics for A/B testing.
Use attribution modeling to understand the value of each marketing touchpoint for driving awareness, acquisition, and conversion.
Track and monitor return on investment and various key performance indicators for all marketing efforts, aggregating data from multiple sources (HubSpot, Pardot, Salesforce, Google, Facebook, etc.). Analyze metrics and provide insights and recommendations that drive business growth.
Descriptive Analytics
Define customer funnel stages and understand our customers through the stages.
Lead the strategy and execution of customer segmentation efforts in partnership with Business and Sales Operations.
Enablement
Enable the marketing team by building easy to use Tableau dashboards and canned SQL queries.
Design and build data automation (ETL) to convert production system data into formats that power reporting and analyses.
Who you are
5 years of experience in a marketing analytics role.
Strong analytical background with extensive experience in Excel, Salesforce, HubSpot, Pardot, Tableau, Google Analytics.
Experience providing recommendations to peers and collaborators.
Data-driven individual with great attention to detail.
Solid critical thinking and problem-solving skills.
A love for data!
Get to know us
Zillow is reimagining real estate to make it easier to unlock life’s next chapter.
As the most-visited real estate website in the United States, Zillow® and its affiliates help movers find and win their home through digital solutions, first class partners, and easier buying, selling, financing and renting experiences. Millions of people visit Zillow Group sites every month to start their home search, and now they can rely on Zillow to help make it easier to move. The work we do is helping people move from dreaming to transacting — and no matter what job you're in, you will play a critical role in making this vision a reality.
Our efforts to streamline the real estate transaction are supported by a deep-rooted culture of innovation, our passion to redefine the employee experience, a fundamental commitment to Equity and Belonging, and world-class benefits. We’re also setting the standard for work experiences of the future, where our employees are supported in doing their best work and living a flexible, well-balanced life. But don’t just take our word for it. Read recent reviews on Glassdoor and recent recognition from multiple organizations, including: the 100 Best Companies to Work For in 2022 list, Glassdoor Employees’ Choice Award, honoring the Best Places to Work in 2022, Bloomberg Gender-Equality Index 2022, Human Rights Campaign (HRC) Corporate Equity Index and Best Place to Work for LGBTQ Equality 2022, and TIME 100 Most Influential Companies list.
Zillow Group is an equal opportunity employer committed to fostering an inclusive, innovative environment with the best employees. We are committed to equal employment opportunity regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, gender identity or Veteran status. If you have a disability or special need that requires accommodation, please contact us at RecruitingAccessibility@zillowgroup.com.
Applicants who receive job offers from Zillow Group will be asked to sign a Proprietary Rights Agreement which includes confidentiality, intellectual property assignment, customer and employee non-solicitation, and non-competition provisions. If you are contacted for a role at Zillow Group and wish to review a copy of the Proprietary Rights Agreement prior to receiving an offer, you may request a copy from your Recruiter.
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Salary : $107,800 - $172,200
