Campaign Associate

About Zoho Enterprise

Zoho is a comprehensive, global SaaS software company with over 55 applications. Its software suite supports every area of business: from marketing, sales, customer support, finance, accounting, remote work management, human resources and project management. Zoho is driven by a vision to enable faster adoption of digital transformation for global customers. Founded in 1996, Zoho remains privately held and profitable with more than 10,000 employees. Please visit: https://www.zoho.com/enterprise

You will collaborate with and leverage cross-functional global teams to create "customer value prop" and campaign deliverables. The role will effectively partner with the sales team.

This role requires having some experience using CRM and Marketing Automation tools reporting, and has a natural inclination to measure the effectiveness of marketing initiatives.

Responsibilities include:

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  Translating knowledge of the industry, and marketing objectives into campaign plans that deliver awareness, responses, and MQLs.

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  Identifying prospects lists, outlining customer journey, and personas. Identify campaign components leveraging cross-functional team members in Content, Design, Product Marketing, Digital Marketing, Customer Advocacy, Corporate Communications and Events Teams.

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  Designing messaging for targeted personas.

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  Executing campaigns through: email, content syndication, events, social media, display advertising, webinars, etc.

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  Engaging with Sales to maximize the efficacy of leads created.

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  Using internal tools to stand up campaign components (CRM/Marketing Automation/Reporting/Others)

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  Managing campaigns and timelines, ROI, and data-driven improvements through optimization. Measuring and achieve MQL and pipeline targets. Communicate campaign results to key stakeholders.

Personality:

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  Must have strong project management skills and creativity required for campaign development and follow-thru for execution/reporting.

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  Meticulous follow-up and attention to detail. Takes pride in delivering results.

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  Ability to collaborate with Enterprise and mid-market sales teams.

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  Disciplined in campaign measurement/analysis.

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  Ability to work effectively in ambiguous and ever-changing environment

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  Self starter and highly curious

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  Excellent written and communication skills

Requirements:

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  BA/BS in Marketing, Business, or other related field.

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  1-2 years proven experience with developing and executing Enterprise B2B marketing campaigns in achieving pipeline/conversion targets (ideally in SaaS enterprise software).

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  Understanding of full funnel campaign tactics and management, including the ability to identify appropriate messaging for targeted personas.

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  MUST HAVE basic experience with CRM/marketing automation platforms.

• At home in a diverse, multicultural workplace
  
• Quick on their feet
  
• Comfortable with ambiguity and complexity
  
• Flexible and patient, with an "all hands on deck" attitude
  
• Comfortable with giving and receiving constructive feedback for the benefit of the team
  
• Authentic

Zoho Corp. is an equal opportunity employer and is committed to providing a work environment free of discrimination on the basis of sex, race, religion, color, national origin, ancestry, physical disability, mental disability, medical condition, genetic information, marital status, gender, gender identity, gender expression, age, sexual orientation, military status, veteran status, or any other basis protected by federal, state or local law.

Successful applicants undergo a standard background check and demonstrate eligibility to work in the United States.

This is an in-office position with the possibility of some remote work.