What are the responsibilities and job description for the Marketing specialist position at Zubie?
Remote
Role Overview :
Reporting to the Director of Marketing, who crafts the overarching marketing strategy for Zubie, the Marketing Specialist will be the tactical engine powering our marketing machine.
This role is tailor-made for individuals who excel in bringing marketing strategies to life through diligent execution and creative flair.
You will work closely with the Product and Sales teams to ensure seamless alignment between product messaging, sales enablement needs, and marketing efforts, embodying our brand standards in every project you touch.
Key Responsibilities :
- Collaboratively work with the Product and Sales teams to align product features and messaging across all marketing channels, ensuring consistency and clarity.
- Create compelling content that highlights product benefits, updates, and user stories. This includes collateral pieces, emails, blogs, social posts, case studies, etc.
- Manage our social media presence, aligning content with product launches and company news.
- Organize and execute events that showcase our products and services from concept to follow-up.
- Ensuring adherence to company brand standards in marketing projects as well as across the organization.
- Analyze and report marketing performance of specific marketing projects, using data to inform product marketing strategies and content creation.
- Execute partner marketing initiatives in conjunction with the Director of Marketing and the VP of Partnerships, aligning our product strengths with partner capabilities to create synergistic marketing campaigns.
- Data organization and cleanup of contact / company information in our CRM (Hubspot).
- Aid the Director of Marketing in strategy development and prioritization of marketing projects.
Qualifications :
- 2-3 years of experience in B2B marketing, with a proven track record of executing successful marketing campaigns.
- Strong understanding of product marketing and the ability to translate technical features into compelling marketing messages.
- Significant proficiency in graphic design (Adobe, Canva). Graphic design will be a major component of this position.
- Familiarity with Hubspot or other major CRM / marketing automation platforms.
- Analytical skills to measure the effectiveness of marketing campaigns and adjust strategies accordingly.
- Exceptional communication and collaboration skills, with the ability to work closely with the Product / Sales teams and other departments.
What will set you apart from the competition :
- Previous successful B2B marketing content examples (primarily graphic design with special attention paid to additional content writing skills, especially for email)
- Experience in the automotive, fleet management, or telematics industries
- Hubspot platform use certifications
- Familiarity with WordPress
- Hands on experience is crucial to success in this role so please provide a cover letter explaining your previous marketing experience.*
About Zubie :
Zubie provides industry-leading connected data solutions for vehicle fleets, enhancing efficiency and visibility with cutting-edge telematics software, hardware, and analytics.
Trusted by businesses worldwide, Zubie seamlessly integrates into fleet operations, delivering unparalleled support and radical clarity to optimize vehicle tracking and management.
Joining the Zubie team means a dynamic and fun work environment, on-the-job growth opportunities, competitive earnings, and a comprehensive benefits package.
Join our innovative team and help drive the future of IoT and telematics!
Ready to accelerate your career with Zubie? Apply today and become a part of our growth story.
Last updated : 2024-05-23