Bernie's Equipment Co Salary

As of September 2026, the average annual salary for employees at Bernie's Equipment Co in the United States is $82,359. This translates to an approximate hourly wage of $40. Salaries at Bernie's Equipment Co typically range from $72,438 to $93,137 annually, reflecting the diverse roles and experience levels within the company.

How Much Does Bernie's Equipment Co Pay for Different Roles?

Explore detailed salary information for specific jobs at Bernie's Equipment Co. Based on our data, the highest paying job is the President, with an annual salary of $637,529. The table below outlines the annual salary ranges for most popular roles within the company.
How accurate does the salary look to you?

Is Bernie's Equipment Co’s Pay Competitive? Salary Benchmarking Analysis

How does Bernie's Equipment Co's compensation stack up against the industry and its key competitors? Our salary benchmarking analysis provides a clear comparison. The chart below visualizes this comparison alongside select peer companies.
Competitor / Benchmark Avg. Salary Variance Primary Market Influence Factor & Explanation
Kraoma Ltd $93,339
+13.3%
Reflects a supply-demand imbalance for the specific talent Kraoma Ltd targets.
Bowery Bagels $93,339
+13.3%
Data suggests Bowery Bagels's workforce skews heavily towards veteran, high-tenure roles.
Divine Rags $84,268
+2.3%
Reflects stabilized pricing equilibrium for commercial construction roles in this region.
Termine's Pipe $83,340
+1.2%
Confirms Termine's Pipe is a direct competitor vying for the exact same talent pool.
Retail & Wholesale Industry $123,318
+49.7%
Pay variances are driven by organizational scale, specialized skill requirements, or geographic cost-of-living factors.
Need More Granular Data? The analysis above provides a high-level market overview. To benchmark specific job codes, adjust for real-time cost-of-living changes, or access verified HR-reported datasets, upgrade to Salary.com for Business. Precision matters when building your compensation strategy.

Employee Reviews: Working at Bernie's Equipment Co

Considering a career at Bernie's Equipment Co? Explore authentic employee reviews to learn about the work environment, career growth opportunities, pay transparency and benefits. These first-hand insights can help you set realistic compensation expectations and make informed career decisions.
The company does well in maintaining a neutral, professional atmosphere. The wholesale division is well-run, and employees are recognized for hard work. The company values employee input, and the retail team is motivated. The Retail & Wholesale industry is dynamic, and this company operates efficiently within it. Training is thorough, and coworkers are collaborative.
Coworkers are easy to work with, and management is organized. Coworkers are collaborative, and there’s a strong emphasis on teamwork. The company values employee feedback, which I appreciate. The team is professional, though interactions are mostly task-focused rather than social. The workload is manageable, and the work-life balance is respected. While there aren’t many standout perks, the basics...
The retail team is energetic, and management listens to feedback. Compensation is competitive, and bonuses are achievable. Colleagues are friendly and always willing to help, making teamwork seamless.

Bernie's Equipment Co Overview

Website
www.berniesequipment.com
Founded In
1975
Employees
<25 employees
Industry
Retail & Wholesale
Headquarter Address
307 N Star Rd Holmen Wisconsin WI 54636
Revenue
<$5 Million
Phone Number
+1 8003625484
Social Media
About Bernie's Equipment Co
Bernie's Equipment was founded by Bernard (Bernie) Conger in 1975. In our first year of operations, we received three separate orders from three large customers - they purchased Interlake storage rack, Litton conveyors and Market Innovators flow rack. In 1977 we purchased our sales office building and hired our first employee. In 1988 we remodeled our offices and added 3300 square feet for our ser

What Benefits Does Bernie's Equipment Co Offer Beyond Salary?

A competitive compensation package is more than just a salary. Bernie's Equipment Co offers a comprehensive benefits package designed to support your health, financial future, and overall well-being. Below are the most common key benefits:
Social Security
401(K)
Disability
Healthcare
Pension
Time Off (days)
Work at Bernie's Equipment Co?
Share your experience
How Much Should You Be Earning?

Get an estimated calculation of how much you should be earning and insight into your career options.

illustration

What Is the Cost of Living Near La Crosse?

Understanding the cost of living near La Crosse is key to truly evaluating a salary offer or your current compensation at Bernie's Equipment Co.
La Crosse's Cost of Living Index is approximately 89.7 (10.3% less expensive than US average; 5.4% less than WI average). Mississippi River city, affordable. MTU bus. When planning your budget based on a salary from Bernie's Equipment Co, consider these typical monthly expenses:
Expense Category Estimated Monthly Cost Key Considerations / Notes
Housing (1-BR Apt Rent) $850 - $1,300+ A significant portion of Bernie's Equipment Co salary. Location choices impact this heavily.
Utilities (Basic) $130 - $220 Electricity, Heating, Cooling, Water etc.
Public Transportation Limited local transit Essential for most commuters; car ownership is costly.
Groceries (Single Person) $380 - $560 Can be higher with more dining out or specialty stores.
Personal & Leisure $330 - $630+ Dining out, entertainment, shopping. Highly variable.
Healthcare (Individual) $360 - $660+ Varies significantly by plan & employer contribution.
Subtotal (Excluding Taxes) $2,080 - $3,370+ This subtotal does not include income taxes (federal, state, local), which can significantly impact your take-home pay.

FAQs of Bernie's Equipment Co

1. What is the typical salary range (low to high) for most roles at Bernie's Equipment Co?

The typical annual salary range for most roles at Bernie's Equipment Co is approximately from $72,438 to $93,137. It's important to remember that these are overall averages, actual salaries vary significantly based on specific job titles, years of experience, skills, and location.

2. How much does Bernie's Equipment Co pay compared to Kraoma Ltd?

The average annual salary at Bernie's Equipment Co is $82,359, or an hourly wage of $40, in comparison to Kraoma Ltd which pays $93,339 per year or $45 per hour.

3. Do salaries differ significantly between departments at Bernie's Equipment Co?

Yes, salaries often differ between departments at Bernie's Equipment Co due to varying market demand for specific skill sets and the nature of the roles. For example, technical roles in Engineering or IT may command different salary ranges compared to roles in Marketing or Human Resources.

4. How does experience level affect salary at Bernie's Equipment Co?

Experience level is a significant factor in determining salary at Bernie's Equipment Co, as it is with most employers. Generally, employees with more years of relevant experience and a proven track record can command higher salaries. For example, a senior-level role will typically have a higher pay band than an entry-level or mid-career position within the same job family.

5. How can I determine if a salary offer from Bernie's Equipment Co in La Crosse is fair given the local cost of living?

To determine if a salary offer from Bernie's Equipment Co in La Crosse is fair, first compare the gross salary to our data for similar roles at Bernie's Equipment Co and its competitors (see our similar company salaries section) . Then, critically, use our "Cost of Living Insights for La Crosse" to understand its purchasing power.

6. What factors influence salary increases at Bernie's Equipment Co?

Salary increases at Bernie's Equipment Co are likely influenced by a combination of factors, including: individual employee performance against set goals, overall company performance and profitability, budget availability, changes in the market rate for similar roles (market adjustments), and sometimes cost-of-living increases.