Director, eCommerce Salary at Craftsy BETA

How much does a Craftsy Director, eCommerce make?

As of March 2025, the average annual salary for a Director, eCommerce at Craftsy is $210,692, which translates to approximately $101 per hour. Salaries for Director, eCommerce at Craftsy typically range from $185,223 to $236,212, reflecting the diverse roles within the company.

It's essential to understand that salaries can vary significantly based on factors such as geographic location, departmental budget, and individual qualifications. Key determinants include years of experience, specific skill sets, educational background, and relevant certifications. For a more tailored salary estimate, consider these variables when evaluating compensation for this role.

DISCLAIMER: The salary range presented here is an estimation that has been derived from our proprietary algorithm. It should be noted that this range does not originate from the company's factual payroll records or survey data.

Website:
craftsy.com
Size:
200 - 500 Employees
Revenue:
$50M - $200M
Industry:
Retail & Wholesale

Craftsy, previously named Bluprint, is an American subscription video on demand service owned by TN Marketing. The service features online courses and other forms of video content surrounding crafts, hobbies, and lifestyle topics, as well as an online store that sells craft supplies and project kits that tie into the service's video content. The service was originally launched in 2011, primarily focused on offering online video courses on crafts-oriented topics, as well as selling crafts products. Within a year, Craftsy had attracted over half a million enrollments. In 2017, the site was acquired by NBCUniversal Direct-to-Consumer and Digital Enterprises; the following year, Craftsy launched a new over-the-top video platform known as Bluprint, which expanded to include other lifestyle-oriented topics beyond crafts, as well as increased synergies with NBCUniversal media properties. Craftsy was merged entirely into Bluprint in January 2019. Bluprint assets were acquired by TN Marketing in July 2020, which launched a new site, reverted to Craftsy, later in the year.

See similar companies related to Craftsy

What Skills Does a person Need at Craftsy?

At Craftsy, specify the abilities and skills that a person needs in order to carry out the specified job duties. Each competency has five to ten behavioral assertions that can be observed, each with a corresponding performance level (from one to five) that is required for a particular job.

  1. Merchandising: In the broadest sense, merchandising is any practice which contributes to the sale of products to a retail consumer. At a retail in-store level, merchandising refers to the variety of products available for sale and the display of those products in such a way that it stimulates interest and entices customers to make a purchase. In the profession of merchandising you are either employed by the store in which you work, or by an independent distributor. As a professional merchandiser, in a retail setting, you will not only know your products(I.e. coffee, juice, soda, etc.) but you will gauge other “vendors” like products as you tend to your job. Working with the store and other merchandisers, shelf space is often given or taken as need be in some locations(for some young merchandisers this is known as “war”) In retail commerce, visual display merchandising means merchandise sales using product design, selection, packaging, pricing, and display that stimulates consumers to spend more. This includes disciplines and discounting, physical presentation of products and displays, and the decisions about which products should be presented to which customers at what time.
  2. Digital Marketing: Digital marketing is the marketing of products or services using digital technologies, mainly on the Internet, but also including mobile phones, display advertising, and any other digital medium. Digital marketing's development since the 1990s and 2000s has changed the way brands and businesses use technology for marketing. As digital platforms are increasingly incorporated into marketing plans and everyday life, and as people use digital devices instead of visiting physical shops, digital marketing campaigns are becoming more prevalent and efficient. Digital marketing methods such as search engine optimization (SEO), search engine marketing (SEM), content marketing, influencer marketing, content automation, campaign marketing, data-driven marketing, e-commerce marketing, social media marketing, social media optimization, e-mail direct marketing, Display advertising, e–books, and optical disks and games are becoming more common in our advancing technology. In fact, digital marketing now extends to non-Internet channels that provide digital media, such as mobile phones (SMS and MMS), callback, and on-hold mobile ring tones. In essence, this extension to non-Internet channels helps to differentiate digital marketing from online marketing, another catch-all term for the marketing methods mentioned above, which strictly occur online.
  3. Initiative: Taking decisive action and initiating plans independently to address problems, improve professional life, and achieve goals.
  4. Leadership: Knowledge of and ability to employ effective strategies that motivate and guide other members within our business to achieve optimum results.
  5. Planning: An act or process of making or carrying out plans. Establishment of goals, policies, and procedures for a social or economic unit city planning business planning.

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Check more jobs information at Craftsy

Job Title Average Craftsy Salary Hourly Rate
2 Art Instructor $60,624 $29
3 Java Software Engineer $128,783 $62
4 Makeup Artist $55,352 $27
5 Office Manager $88,298 $42
6 Senior Manager, Merchandising $125,001 $60
7 UX Engineer $120,839 $58
8 Vice President, Engineering $262,622 $126
9 Data Scientist $123,942 $60
10 Director, Consumer Insights $139,432 $67
11 Editorial Content Manager $141,620 $68
12 Manager, Post Production $126,692 $61

Hourly Pay at Craftsy

The average hourly pay at Craftsy for a Director, eCommerce is $101 per hour. The location, department, and job description all have an impact on the typical compensation for Craftsy positions. The pay range and total remuneration for the job title are shown in the table below. Craftsy may pay a varying wage for a given position based on experience, talents, and education.
How accurate does $210,692 look to you?

FAQ about Salary and Jobs at Craftsy

1. How much does Craftsy pay per hour?
The average hourly pay is $101. The salary for each employee depends on several factors, including the level of experience, work performance, certifications and skills.
2. What is the highest salary at Craftsy?
According to the data, the highest approximate salary is about $236,212 per year. Salaries are usually determined by comparing other employees’ salaries in similar positions in the same region and industry.
3. What is the lowest pay at Craftsy?
According to the data, the lowest estimated salary is about $185,223 per year. Pay levels are mainly influenced by market forces, supply and demand, and social structures.
4. What steps can an employee take to increase their salary?
There are various ways to increase the wage. Level of education: An employee may receive a higher salary and get a promotion if they obtain advanced degrees. Experience in management: an employee with supervisory experience can increase the likelihood to earn more.