Diana & Co Salary

As of October 2026, the average annual salary for employees at Diana & Co in the United States is $81,810. This translates to an approximate hourly wage of $39. Salaries at Diana & Co typically range from $71,952 to $92,515 annually, reflecting the diverse roles and experience levels within the company.
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Is Diana & Co’s Pay Competitive? Salary Benchmarking Analysis

How does Diana & Co's compensation stack up against the industry and its key competitors? Our salary benchmarking analysis provides a clear comparison. The chart below visualizes this comparison alongside select peer companies.
Competitor / Benchmark Avg. Salary Variance Primary Market Influence Factor & Explanation
Kidding Around $108,011
+32.0%
Data suggests Kidding Around's workforce skews heavily towards veteran, high-tenure roles.
Solarflexion Inc $97,295
+18.9%
Reflects a supply-demand imbalance for the specific talent Solarflexion Inc targets.
Carl Brandt Inc $102,685
+25.5%
Adjusted for higher cost-of-living indices in Carl Brandt Inc's primary metro hubs.
Fishwithme.net Corp $87,622
+7.1%
Supported by Fishwithme.net Corp's high-margin contracts allowing higher overhead.
Retail & Wholesale Industry $123,318
+50.7%
Pay variances are driven by organizational scale, specialized skill requirements, or geographic cost-of-living factors.
Need More Granular Data? The analysis above provides a high-level market overview. To benchmark specific job codes, adjust for real-time cost-of-living changes, or access verified HR-reported datasets, upgrade to Salary.com for Business. Precision matters when building your compensation strategy.

Employee Reviews: Working at Diana & Co

Considering a career at Diana & Co? Explore authentic employee reviews to learn about the work environment, career growth opportunities, pay transparency and benefits. These first-hand insights can help you set realistic compensation expectations and make informed career decisions.
The job is stable, and the company maintains a good reputation in the industry. The team atmosphere is positive, and there’s always room to learn and grow. It’s a good fit for those who prefer routine in a retail setting. The teamwork here is fantastic—everyone supports each other.
There’s a strong sense of community, with volunteer opportunities and social events. The retail environment is structured, and supervisors are approachable. The leadership is transparent, and career growth is encouraged. The team is energetic, and collaboration is strong across departments. The company maintains a good reputation in the Retail & Wholesale industry, and operations run smoothly. The...
Employee benefits, including health coverage and paid time off, are above average. They’ve implemented several suggestions, improving workflow and morale. Perks make a difference. The team is helpful, and processes are well-defined. The workload is manageable, and the teams are structured well.

Diana & Co Overview

Website
www.middletonflowershop.com
Founded In
2013
Employees
<25 employees
Industry
Retail & Wholesale
Headquarter Address
1102 Cleveland Blvd Caldwell Idaho ID 83605
Revenue
<$5 Million
Phone Number
+1 2084552447
Social Media
About Diana & Co
Designs By Diana & Company proudly serves Caldwell and surrounding areas. We are your local family florist, and are committed to offering only the finest floral arragnements and gifts backed by friendly prompt service. Because all of our customers are important, our professional staff is dedicated to making your experience a pleasant one. That is why we always go the extra mile to make your floral

What Benefits Does Diana & Co Offer Beyond Salary?

A competitive compensation package is more than just a salary. Diana & Co offers a comprehensive benefits package designed to support your health, financial future, and overall well-being. Below are the most common key benefits:
Social Security
401(K)
Disability
Healthcare
Pension
Time Off (days)
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What Is the Cost of Living Near Caldwell?

Understanding the cost of living near Caldwell is key to truly evaluating a salary offer or your current compensation at Diana & Co.
Caldwell's Cost of Living Index is approximately 93.7 (6.3% less expensive than US average; 3.4% less than ID average). Canyon County city, more affordable than Boise/Meridian. VRT. When planning your budget based on a salary from Diana & Co, consider these typical monthly expenses:
Expense Category Estimated Monthly Cost Key Considerations / Notes
Housing (1-BR Apt Rent) $1,000 - $1,500+ A significant portion of Diana & Co salary. Location choices impact this heavily.
Utilities (Basic) $110 - $200 Electricity, Heating, Cooling, Water etc.
Public Transportation Part of VRT system Essential for most commuters; car ownership is costly.
Groceries (Single Person) $380 - $560 Can be higher with more dining out or specialty stores.
Personal & Leisure $300 - $600+ Dining out, entertainment, shopping. Highly variable.
Healthcare (Individual) $350 - $650+ Varies significantly by plan & employer contribution.
Subtotal (Excluding Taxes) $2,140 - $3,510+ This subtotal does not include income taxes (federal, state, local), which can significantly impact your take-home pay.

FAQs of Diana & Co

1. What is the typical salary range (low to high) for most roles at Diana & Co?

The typical annual salary range for most roles at Diana & Co is approximately from $71,952 to $92,515. It's important to remember that these are overall averages, actual salaries vary significantly based on specific job titles, years of experience, skills, and location.

2. How much does Diana & Co pay compared to Kidding Around?

The average annual salary at Diana & Co is $81,810, or an hourly wage of $39, in comparison to Kidding Around which pays $108,011 per year or $52 per hour.

3. Do salaries differ significantly between departments at Diana & Co?

Yes, salaries often differ between departments at Diana & Co due to varying market demand for specific skill sets and the nature of the roles. For example, technical roles in Engineering or IT may command different salary ranges compared to roles in Marketing or Human Resources.

4. How does experience level affect salary at Diana & Co?

Experience level is a significant factor in determining salary at Diana & Co, as it is with most employers. Generally, employees with more years of relevant experience and a proven track record can command higher salaries. For example, a senior-level role will typically have a higher pay band than an entry-level or mid-career position within the same job family.

5. How can I determine if a salary offer from Diana & Co in Caldwell is fair given the local cost of living?

To determine if a salary offer from Diana & Co in Caldwell is fair, first compare the gross salary to our data for similar roles at Diana & Co and its competitors (see our similar company salaries section) . Then, critically, use our "Cost of Living Insights for Caldwell" to understand its purchasing power.

6. What factors influence salary increases at Diana & Co?

Salary increases at Diana & Co are likely influenced by a combination of factors, including: individual employee performance against set goals, overall company performance and profitability, budget availability, changes in the market rate for similar roles (market adjustments), and sometimes cost-of-living increases.