Excellus Bluecross Blueshield Manager, Digital Marketing Salary
Manager, Digital Marketing Salary at Excellus Bluecross Blueshield BETA
How much does an Excellus Bluecross Blueshield Manager, Digital Marketing make?
$142,430
/year
As of March 2025, the average annual salary for a Manager, Digital Marketing at Excellus Bluecross Blueshield is $142,430, which translates to approximately $68 per hour. Salaries for Manager, Digital Marketing at Excellus Bluecross Blueshield typically range from $126,128 to $156,523, reflecting the diverse roles within the company.
It's essential to understand that salaries can vary significantly based on factors such as geographic location, departmental budget, and individual qualifications. Key determinants include years of experience, specific skill sets, educational background, and relevant certifications. For a more tailored salary estimate, consider these variables when evaluating compensation for this role.
DISCLAIMER: The salary range presented here is an estimation that has been derived from our proprietary algorithm. It should be noted that this range does not originate from the company's factual payroll records or survey data.
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What Skills Does a person Need at Excellus Bluecross Blueshield?
At Excellus Bluecross Blueshield, specify the abilities and skills that a person needs in order to carry out the specified job duties. Each competency has five to ten behavioral assertions that can be observed, each with a corresponding performance level (from one to five) that is required for a particular job.
- Digital Marketing: Digital marketing is the marketing of products or services using digital technologies, mainly on the Internet, but also including mobile phones, display advertising, and any other digital medium. Digital marketing's development since the 1990s and 2000s has changed the way brands and businesses use technology for marketing. As digital platforms are increasingly incorporated into marketing plans and everyday life, and as people use digital devices instead of visiting physical shops, digital marketing campaigns are becoming more prevalent and efficient. Digital marketing methods such as search engine optimization (SEO), search engine marketing (SEM), content marketing, influencer marketing, content automation, campaign marketing, data-driven marketing, e-commerce marketing, social media marketing, social media optimization, e-mail direct marketing, Display advertising, e–books, and optical disks and games are becoming more common in our advancing technology. In fact, digital marketing now extends to non-Internet channels that provide digital media, such as mobile phones (SMS and MMS), callback, and on-hold mobile ring tones. In essence, this extension to non-Internet channels helps to differentiate digital marketing from online marketing, another catch-all term for the marketing methods mentioned above, which strictly occur online.
- Marketing Communications: Marketing communications (MC, marcom(s), marcomm(s)) uses different marketing channels and tools in combination: Marketing communication channels focus on any way a business communicates a message to its desired market, or the market in general. A marketing communication tool can be anything from: advertising, personal selling, direct marketing, sponsorship, communication, and promotion to public relations. MC are made up of the marketing mix which is made up of 4P's: Price, Promotion, Place and Product, for a business selling goods, and made up of 7P's: Price, Promotion, Place, Product, People, Physical evidence and Process, for a service based business.
- Content Marketing: Content marketing is a form of marketing focused on creating, publishing, and distributing content for a targeted audience online. It is often used by businesses in order to: Attract attention and generate leads Expand their customer base Generate or increase online sales Increase brand awareness or credibility Engage an online community of usersContent marketing attracts prospects and transforms prospects into customers by creating and sharing valuable free content. Content marketing helps companies create sustainable brand loyalty, provides valuable information to consumers, and creates a willingness to purchase products from the company in the future. This relatively new form of marketing does not involve direct sales. Instead, it builds trust and rapport with the audience. Unlike other forms of online marketing, content marketing relies on anticipating and meeting an existing customer need for information, as opposed to creating demand for a new need. As James O'Brien of Contently wrote on Mashable, "The idea central to content marketing is that a brand must give something valuable to get something valuable in return. Instead of the commercial, be the show. Instead of the banner ad, be the feature story." Content marketing requires continuous delivery of large amounts of content, preferably within a content marketing strategy.
- Analysis: Analysis is the process of considering something carefully or using statistical methods in order to understand it or explain it.
- Advertising: Advertising is a marketing communication that employs an openly sponsored, non-personal message to promote or sell a product, service or idea.:465 Sponsors of advertising are typically businesses wishing to promote their products or services. Advertising is differentiated from public relations in that an advertiser pays for and has control over the message. It differs from personal selling in that the message is non-personal, i.e., not directed to a particular individual.:661,672 Advertising is communicated through various mass media, including traditional media such as newspapers, magazines, television, radio, outdoor advertising or direct mail; and new media such as search results, blogs, social media, websites or text messages. The actual presentation of the message in a medium is referred to as an advertisement, or "ad" or advert for short. Commercial ads often seek to generate increased consumption of their products or services through "branding", which associates a product name or image with certain qualities in the minds of consumers. On the other hand, ads that intend to elicit an immediate sale are known as direct-response advertising. Non-commercial entities that advertise more than consumer products or services include political parties, interest groups, religious organizations and governmental agencies. Non-profit organizations may use free modes of persuasion, such as a public service announcement. Advertising may also help to reassure employees or shareholders that a company is viable or successful.
Related Jobs
Check more jobs information at Excellus Bluecross Blueshield
| Job Title | Average Excellus Bluecross Blueshield Salary | Hourly Rate | |
|---|---|---|---|
| 2 | Vice President, Enrollment Management | $165,267 | $79 |
| 3 | Vice President, Underwriting | $343,080 | $165 |
| 4 | Windows System Engineer | $203,888 | $98 |
| 5 | Writer | $81,022 | $39 |
| 6 | Account Sales Consultant | $86,566 | $42 |
| 7 | Accounts Payable | $55,293 | $27 |
| 8 | Accounts Payable Specialist III | $62,810 | $30 |
| 9 | Actuarial Analyst | $88,044 | $42 |
| 10 | Adjuster | $61,015 | $29 |
| 11 | Analytics and Data Intern | $75,300 | $36 |
| 12 | Associate Medical Director | $339,386 | $163 |
| 13 | Attorney | $155,363 | $75 |
Hourly Pay at Excellus Bluecross Blueshield
The average hourly pay at Excellus Bluecross Blueshield for a Manager, Digital Marketing is $68 per hour.
The location, department, and job description all have an impact on the typical compensation for Excellus Bluecross Blueshield positions.
The pay range and total remuneration for the job title are shown in the table below.
Excellus Bluecross Blueshield may pay a varying wage for a given position based on experience, talents, and education.
FAQ about Salary and Jobs at Excellus Bluecross Blueshield
1. How much does Excellus Bluecross Blueshield pay per hour?
The average hourly pay is $68. The salary for each employee depends on several factors, including the level of experience, work performance, certifications and skills.
The average hourly pay is $68. The salary for each employee depends on several factors, including the level of experience, work performance, certifications and skills.
2. What is the highest salary at Excellus Bluecross Blueshield?
According to the data, the highest approximate salary is about $156,523 per year. Salaries are usually determined by comparing other employees’ salaries in similar positions in the same region and industry.
According to the data, the highest approximate salary is about $156,523 per year. Salaries are usually determined by comparing other employees’ salaries in similar positions in the same region and industry.
3. What is the lowest pay at Excellus Bluecross Blueshield?
According to the data, the lowest estimated salary is about $126,128 per year. Pay levels are mainly influenced by market forces, supply and demand, and social structures.
According to the data, the lowest estimated salary is about $126,128 per year. Pay levels are mainly influenced by market forces, supply and demand, and social structures.
4. What steps can an employee take to increase their salary?
There are various ways to increase the wage. Level of education: An employee may receive a higher salary and get a promotion if they obtain advanced degrees. Experience in management: an employee with supervisory experience can increase the likelihood to earn more.
There are various ways to increase the wage. Level of education: An employee may receive a higher salary and get a promotion if they obtain advanced degrees. Experience in management: an employee with supervisory experience can increase the likelihood to earn more.