Advertising Consultant Salary at Mlive BETA

How much does a Mlive Advertising Consultant make?

As of March 2025, the average annual salary for an Advertising Consultant at Mlive is $114,193, which translates to approximately $55 per hour. Salaries for Advertising Consultant at Mlive typically range from $96,707 to $125,629, reflecting the diverse roles within the company.

It's essential to understand that salaries can vary significantly based on factors such as geographic location, departmental budget, and individual qualifications. Key determinants include years of experience, specific skill sets, educational background, and relevant certifications. For a more tailored salary estimate, consider these variables when evaluating compensation for this role.

DISCLAIMER: The salary range presented here is an estimation that has been derived from our proprietary algorithm. It should be noted that this range does not originate from the company's factual payroll records or survey data.

Website:
mlive.com
Size:
200 - 500 Employees
Revenue:
$10M - $50M
Industry:
Media

MLive Media Group was formed in 2012 to combine the eight newspapers and MLive.com all into one business. Since their formation, their monthly digital readership has almost doubled, from around 6 million monthly visitors in 2012 to over 11 million monthly visitors to date. Also, the newspapers in the Grand Rapids/Kalamazoo/Muskegon region are the number 1 ranked in the country for market penetration. The newspapers in Flint/Saginaw region are 6th ranked, based on Nielsen Scarborough research from earlier in the year of 2016.

See similar companies related to Mlive

What Skills Does a person Need at Mlive?

At Mlive, specify the abilities and skills that a person needs in order to carry out the specified job duties. Each competency has five to ten behavioral assertions that can be observed, each with a corresponding performance level (from one to five) that is required for a particular job.

  1. Advertising: Advertising is a marketing communication that employs an openly sponsored, non-personal message to promote or sell a product, service or idea.:465 Sponsors of advertising are typically businesses wishing to promote their products or services. Advertising is differentiated from public relations in that an advertiser pays for and has control over the message. It differs from personal selling in that the message is non-personal, i.e., not directed to a particular individual.:661,672 Advertising is communicated through various mass media, including traditional media such as newspapers, magazines, television, radio, outdoor advertising or direct mail; and new media such as search results, blogs, social media, websites or text messages. The actual presentation of the message in a medium is referred to as an advertisement, or "ad" or advert for short. Commercial ads often seek to generate increased consumption of their products or services through "branding", which associates a product name or image with certain qualities in the minds of consumers. On the other hand, ads that intend to elicit an immediate sale are known as direct-response advertising. Non-commercial entities that advertise more than consumer products or services include political parties, interest groups, religious organizations and governmental agencies. Non-profit organizations may use free modes of persuasion, such as a public service announcement. Advertising may also help to reassure employees or shareholders that a company is viable or successful.
  2. Multimedia: Multimedia is a computerized method of presenting information combining textual data, audio, visuals (video), graphics and animations.
  3. Insight: Insight is the understanding cause and effect based on the identification of relationships and behaviors within a model, context, or scenario.
  4. Digital Marketing: Digital marketing is the marketing of products or services using digital technologies, mainly on the Internet, but also including mobile phones, display advertising, and any other digital medium. Digital marketing's development since the 1990s and 2000s has changed the way brands and businesses use technology for marketing. As digital platforms are increasingly incorporated into marketing plans and everyday life, and as people use digital devices instead of visiting physical shops, digital marketing campaigns are becoming more prevalent and efficient. Digital marketing methods such as search engine optimization (SEO), search engine marketing (SEM), content marketing, influencer marketing, content automation, campaign marketing, data-driven marketing, e-commerce marketing, social media marketing, social media optimization, e-mail direct marketing, Display advertising, e–books, and optical disks and games are becoming more common in our advancing technology. In fact, digital marketing now extends to non-Internet channels that provide digital media, such as mobile phones (SMS and MMS), callback, and on-hold mobile ring tones. In essence, this extension to non-Internet channels helps to differentiate digital marketing from online marketing, another catch-all term for the marketing methods mentioned above, which strictly occur online.
  5. Demand Generation: Demand generation is the focus of targeted marketing programs to drive awareness and interest in a company's products and/or services. Commonly used in business-to-business, business-to-government, or longer business-to-consumer sales cycles, demand generation involves multiple areas of marketing and is really the marriage of marketing programs coupled with a structured sales process. There are multiple components of a stepped demand generation process that vary based on the size and complexity of a sale. These components include, among other things: building awareness, positioning relevance, supporting validation and mitigating customer evaluation. Useful demand generation methodologies include AIDA (attract Attention, maintain Interest, create Desire, get Action), developed by E. St. Elmo Lewis.

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Check more jobs information at Mlive

Job Title Average Mlive Salary Hourly Rate
2 Account Executive III $103,025 $50
3 Accounts Specialist $59,154 $28
4 Advertising Representative $57,950 $28
5 Billing Support $40,485 $19
6 Business Reporter $37,944 $18
7 Carrier $34,158 $16
8 Commerce Writer $64,616 $31
9 Copy Editor $52,577 $25
10 Director, Advertising $136,895 $66
11 Director, Information Technology $189,423 $91
12 Director, Member Services $127,087 $61
13 Editorial Writer $138,759 $67

Hourly Pay at Mlive

The average hourly pay at Mlive for an Advertising Consultant is $55 per hour. The location, department, and job description all have an impact on the typical compensation for Mlive positions. The pay range and total remuneration for the job title are shown in the table below. Mlive may pay a varying wage for a given position based on experience, talents, and education.
How accurate does $114,193 look to you?

FAQ about Salary and Jobs at Mlive

1. How much does Mlive pay per hour?
The average hourly pay is $55. The salary for each employee depends on several factors, including the level of experience, work performance, certifications and skills.
2. What is the highest salary at Mlive?
According to the data, the highest approximate salary is about $125,629 per year. Salaries are usually determined by comparing other employees’ salaries in similar positions in the same region and industry.
3. What is the lowest pay at Mlive?
According to the data, the lowest estimated salary is about $96,707 per year. Pay levels are mainly influenced by market forces, supply and demand, and social structures.
4. What steps can an employee take to increase their salary?
There are various ways to increase the wage. Level of education: An employee may receive a higher salary and get a promotion if they obtain advanced degrees. Experience in management: an employee with supervisory experience can increase the likelihood to earn more.