Primary Media Salary

Primary Media Salary

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As of August 2026, the average annual salary for employees at Primary Media in the United States is $87,643. This translates to an approximate hourly wage of $42. Salaries at Primary Media typically range from $77,029 to $99,149 annually, reflecting the diverse roles and experience levels within the company.
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Current Job Openings at Primary Media

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Is Primary Media’s Pay Competitive? Salary Benchmarking Analysis

How does Primary Media's compensation stack up against the industry and its key competitors? Our salary benchmarking analysis provides a clear comparison. The chart below visualizes this comparison alongside select peer companies.
Competitor / Benchmark Avg. Salary Variance Primary Market Influence Factor & Explanation
Lancas $86,842
-0.9%
Suggests Lancas utilizes a highly similar base-plus-benefits compensation model.
Gilreath Shealy Law $81,283
-7.3%
Normalized for lower cost-of-living zones where Gilreath Shealy Law primarily operates.
Cade Crenshaw & Associates PC $83,857
-4.3%
Typical compensation structure for smaller regional agencies like Cade Crenshaw & Associates PC.
Frank E Smith Funeral Home Chapel $85,397
-2.6%
Aligns perfectly with prevailing regional benchmarks for this specific job family.
Business Services Industry $120,931
+38.0%
Pay variances are driven by organizational scale, specialized skill requirements, or geographic cost-of-living factors.
Need More Granular Data? The analysis above provides a high-level market overview. To benchmark specific job codes, adjust for real-time cost-of-living changes, or access verified HR-reported datasets, upgrade to Salary.com for Business. Precision matters when building your compensation strategy.

How Primary Media's Salaries Compare to Similar Companies?

Explore companies in the same industry to compare average salaries, benefits, and career opportunities with those at Primary Media. Click a company name to learn more.

Employee Reviews: Working at Primary Media

Considering a career at Primary Media? Explore authentic employee reviews to learn about the work environment, career growth opportunities, pay transparency and benefits. These first-hand insights can help you set realistic compensation expectations and make informed career decisions.
Work-life balance is supported through flexible arrangements. Managers are approachable and provide helpful feedback. There are formal channels for submitting ideas, and good suggestions actually get implemented. Management genuinely invests in developing talent - I've had access to leadership training, skills workshops, and even tuition reimbursement for relevant certifications.
Commented in March 23, 2025
35
3
Positive culture and daily encouragement. Employees benefit from competitive pay, wellness initiatives, and flexible work arrangements. The pace of work is energetic and exciting, but never overwhelming. Management actively monitors bandwidth and distributes tasks fairly to prevent burnout. Career growth and dependent on departmental opportunities. Work environment is professional yet quiet. It's ...
Commented in May 24, 2024
39
2
This clarity helps us understand how our individual contributions directly support the company's overarching financial objectives. Employees are recognized for their achievements, creating a motivating atmosphere. Projects follow set templates, and there’s little room for deviation.
Commented in January 20, 2024
15
3

Primary Media Overview

Website
www.primarymedia.com
Founded In
1990
Employees
<25 employees
Industry
Business Services
Headquarter Address
2511 Boll St Dallas Texas TX 75204
Revenue
<$5 Million
Phone Number
+1 2148800440
Social Media
About Primary Media
Primary Media, a Dallas based outdoor advertising company, is the first digital billboard provider in Frisco, TX. Our outdoor advertising campaigns are designed to appeal to the consumer. We help advertisers achieve this through bold, eye-catching design and creative marketing. Our best advertising campaigns are sleek and full of original imagination. We are happy to help companies spread the word

What Benefits Does Primary Media Offer Beyond Salary?

A competitive compensation package is more than just a salary. Primary Media offers a comprehensive benefits package designed to support your health, financial future, and overall well-being. Below are the most common key benefits:
Social Security
401(K)
Disability
Healthcare
Pension
Time Off (days)
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What Is the Cost of Living Near Dallas?

Understanding the cost of living near Dallas is key to truly evaluating a salary offer or your current compensation at Primary Media.
Dallas' Cost of Living Index is approximately 101.6 (1.6% more expensive than US average; 9.2% more than TX average). Major city, corporate hub, housing costs above US avg in desirable areas. DART bus/rail. When planning your budget based on a salary from Primary Media, consider these typical monthly expenses:
Expense Category Estimated Monthly Cost Key Considerations / Notes
Housing (1-BR Apt Rent) $1,300 - $2,000+ A significant portion of Primary Media salary. Location choices impact this heavily.
Utilities (Basic) $150 - $250 Electricity, Heating, Cooling, Water etc.
Public Transportation $96 (DART monthly regional pass) Essential for most commuters; car ownership is costly.
Groceries (Single Person) $410 - $600 Can be higher with more dining out or specialty stores.
Personal & Leisure $430 - $800+ Dining out, entertainment, shopping. Highly variable.
Healthcare (Individual) $390 - $720+ Varies significantly by plan & employer contribution.
Subtotal (Excluding Taxes) $2,776 - $4,376+ This subtotal does not include income taxes (federal, state, local), which can significantly impact your take-home pay.

FAQs of Primary Media

1. How much does a Primary Media employee make?

Primary Media pays its employees an average of $87,643 per year. The average salary at Primary Media range from $77,029 to $99,149 per year. It's important to remember that these are overall averages, actual salaries vary significantly based on specific job titles, years of experience, skills, and location.

2. Which similar company tend to pay more or less than Primary Media?

The salary at Primary Media is higher than the similar company. The average annual salary at Primary Media is $87,643, or an hourly wage of $42, in comparison to Lancas which pays $86,842 per year or $42 per hour.

3. How much does a Managing Director typically earn at Primary Media?

A Managing Director at Primary Media typically earns an average annual base salary of around $678,436, with a general range of $518,788 to $855,422.

4. Do employees with advanced degrees (Master's, PhD) earn more at Primary Media?

In many roles at Primary Media, particularly those requiring specialized knowledge or research capabilities (e.g., certain engineering, scientific, or financial roles), an advanced degree like a Master's or PhD can lead to a higher starting salary and faster career progression, thus higher earnings. However, for some roles, direct experience and skills might be valued as much or more than an advanced degree. The impact varies by field and specific job requirements.

5. How does the cost of living near Dallas affect the perceived value of a Primary Media salary?

Dallas' Cost of Living Index is approximately 101.6 (1.6% more expensive than US average; 9.2% more than TX average). This significantly impacts the purchasing power of a salary from Primary Media based there. Our "Cost of Living Insights for Dallas" module details this impact, helping you assess the 'real feel' value of your compensation.

6. What kind of benefits does Primary Media typically offer employees?

Primary Media generally offers a range of employee benefits designed to support their workforce's health, financial well-being, and work-life balance. Comprehensive health insurance (medical, dental, vision), a 401(k) retirement savings plan (often with a company match), paid time off (PTO), and potentially disability and life insurance are included. For a more detailed list of benefits, please see our "Employee Benefits at Primary Media" section on this page.

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