Supports the digital marketing strategy by implementing programs and tactics to increase product demand, enhance sales, identify additional sales channels, attract traffic to the company website, and promote an online presence.
Utilizes search engine optimization (SEO) analytics and search engine marketing (SEM) techniques to increase traffic to the website. Develops, curates, and deploys compelling content to attract, engage and retain visitors and promote sales. Prepares and launches social media, email, and mobile marketing campaigns. Collects and analyzes online statistics to identify marketplace trends and best practices to optimize online marketing performance.
Job Title | Job Description | |
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1 | Intermediate Sales Analyst | The Intermediate Sales Analyst researches and evaluates current economic conditions that may affect the organization's ability to sell its products or services in the marketplace. Prepares sales forecasts and collects and analyzes data to evaluate current sales goals. Being an Intermediate Sales Analyst recommends changes to current sales techniques, procedures or promotional efforts based on market research and new trends. Assists in the development of sales quotas and forecasts for the sales team. In addition, Intermediate Sales Analyst requires a bachelor's degree. Typically reports to a supervisor or manager. Working as an Intermediate Sales Analyst typically requires 2 to 4 years of related experience. Gains exposure to some of the complex tasks within the job function. Occasionally directed in several aspects of the work. |
2 | Marketing Operations Manager | The Marketing Operations Manager translates and communicates the marketing vision into specific projects, action plans, and tactics. Manages an organization's marketing objectives, strategies, programs, and policies. Being a Marketing Operations Manager oversees critical marketing functions to ensure information and support for programs. Assists with planning and developing marketing materials, campaigns, and promotions and manages schedules and expenditures. In addition, Marketing Operations Manager establishes data sources and analytical processes to track and evaluate marketing strategies and initiatives. Monitors customer metrics, competitor strategies, and industry trends and enables responsive marketing activities in response to changes. Develops and builds effective marketing teams and scalable processes to execute short-term and long-term marketing plans. May manage vendor selection, contracts, and budgets when outsourcing projects or responsibilities. Requires a bachelor's degree. Typically reports to a director. The Marketing Operations Manager manages subordinate staff in the day-to-day performance of their jobs. True first level manager. Ensures that project/department milestones/goals are met and adhering to approved budgets. Has full authority for perso |
3 | Marketing Operations Director | The Marketing Operations Director translates the overall marketing vision into integrated business plans, tactics, projects, and deliverables. Directs an organization's marketing objectives, strategies, programs, and policies. Being a Marketing Operations Director oversees critical marketing functions, including market research, communications, and product planning. Assists with developing marketing goals, budgets, and strategies and ensures alignment with greater business goals. In addition, Marketing Operations Director develops operational processes and policies that streamline decision-making and promote collaboration between marketing functions. Monitors and controls budgets, resources, and teams to implement and execute short-term and long-term marketing plans. Requires a bachelor's degree. Typically reports to senior management. The Marketing Operations Director manages a departmental sub-function within a broader departmental function. Creates functional strategies and specific objectives for the sub-function and develops budgets/policies/procedures to support the functional infrast |
4 | Marketing Operations Analyst I | The Marketing Operations Analyst I provides assistance and advice with marketing activities and materials. Gathers, analyzes and surveys existing and potential market data for promotion and distribution for an assigned region or product. Being a Marketing Operations Analyst I typically requires a bachelor's degree. May attend, assist and support the company events related to marketing activities. In addition, Marketing Operations Analyst I typically reports to manager. Working as a Marketing Operations Analyst I typically requires 0-2 years of related experience. Works on projects/matters of limited complexity in a support role. Work is closely managed. |
5 | Web Producer II | The Web Producer II scopes digital production projects to ensure they meet business needs while staying within budget. Provides technical management for projects that expand website functionality and enhance the organization's digital presence. Being a Web Producer II oversees development teams that may include outside vendors and offers technical guidance as needed. Manages projects, schedules resources, and coordinates scope changes to ensure on-time completion of projects. In addition, Web Producer II provides quality assurance for completed websites and ensures websites are properly integrated with current systems and software. Typically requires a bachelor's degree in a related area. Typically reports to a manager. Being a Web Producer II occasionally directed in several aspects of the work. Gaining exposure to some of the complex tasks within the job function. Working as a Web Producer II typically requires 2 -4 years of related experience. |
Skills | Proficiency Level |
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Key Performance Indicators (KPI) | Level 3 |
Digital Literacy | Level 2 |
Innovation | Level 2 |