Supports the digital marketing strategy by implementing programs and tactics to increase product demand, enhance sales, identify additional sales channels, attract traffic to the company website, and promote an online presence.
Utilizes search engine optimization (SEO) analytics and search engine marketing (SEM) techniques to increase traffic to the website. Develops, curates, and deploys compelling content to attract, engage and retain visitors and promote sales. Prepares and launches social media, email, and mobile marketing campaigns. Collects and analyzes online statistics to identify marketplace trends and best practices to optimize online marketing performance.
| Job Title | Job Description | |
|---|---|---|
| 1 | Bid/Quote Administrator III | The Bid/Quote Administrator III collaborates with cross-functional teams and subject matter experts to gather and verify the details needed for the proposal. Responsible for managing and responding to Requests for Proposal (RFPs) from potential clients, ensuring that proposals are accurate, compliant, and persuasive to maximize the chance of winning new business. Being a Bid/Quote Administrator III requires a bachelor's degree. Writes, edits, and organizes proposal content to ensure clarity, accuracy, and alignment with the organization's capabilities and branding, often customizing responses for unique inquiries. In addition, Bid/Quote Administrator III typically reports to a manager. Being a Bid/Quote Administrator III work is generally independent and collaborative in nature. Contributes to moderately complex aspects of a project. Working as a Bid/Quote Administrator III typically requires 4-7 years of related experience. |
| 2 | Marketing Operations Manager | The Marketing Operations Manager translates and communicates the marketing vision into specific projects, action plans, and tactics. Manages an organization's marketing objectives, strategies, programs, and policies. Being a Marketing Operations Manager oversees critical marketing functions to ensure information and support for programs. Assists with planning and developing marketing materials, campaigns, and promotions and manages schedules and expenditures. In addition, Marketing Operations Manager establishes data sources and analytical processes to track and evaluate marketing strategies and initiatives. Monitors customer metrics, competitor strategies, and industry trends and enables responsive marketing activities in response to changes. Develops and builds effective marketing teams and scalable processes to execute short-term and long-term marketing plans. May manage vendor selection, contracts, and budgets when outsourcing projects or responsibilities. Requires a bachelor's degree. Typically reports to a director. The Marketing Operations Manager manages subordinate staff in the day-to-day performance of their jobs. True first level manager. Ensures that project/department milestones/goals are met and adhering to approved budgets. Has full authority for perso |
| 3 | Marketing Operations Director | The Marketing Operations Director translates the overall marketing vision into integrated business plans, tactics, projects, and deliverables. Directs an organization's marketing objectives, strategies, programs, and policies. Being a Marketing Operations Director oversees critical marketing functions, including market research, communications, and product planning. Assists with developing marketing goals, budgets, and strategies and ensures alignment with greater business goals. In addition, Marketing Operations Director develops operational processes and policies that streamline decision-making and promote collaboration between marketing functions. Monitors and controls budgets, resources, and teams to implement and execute short-term and long-term marketing plans. Requires a bachelor's degree. Typically reports to senior management. The Marketing Operations Director manages a departmental sub-function within a broader departmental function. Creates functional strategies and specific objectives for the sub-function and develops budgets/policies/procedures to support the functional infrast |
| 4 | Demand Forecasting & Modeling Analyst III | The Demand Forecasting & Modeling Analyst III analyzes inventory levels, sales data, production metrics, and product demand trends to determine the amount of finished product to be produced. Develops demand forecasts to support operational planning, inventory management, and business decision-making. Being a Demand Forecasting & Modeling Analyst III collaborates with sales, marketing, and supply chain teams to incorporate promotional activity, seasonality, and market intelligence into forecasts. Identifies, evaluates, and determines the best metrics to provide accurate and responsive forecasting models and tools. In addition, Demand Forecasting & Modeling Analyst III monitors forecast performance and forecast bias to identify gaps and recommend corrective actions. Prepares forecast reports and dashboards to communicate insights to stakeholders. Requires a bachelor's degree. Typically reports to a manager. Being a Demand Forecasting & Modeling Analyst III work is generally independent and collaborative in nature. Contributes to moderately complex aspects of a project. Working as a Demand Forecasting & Modeling Analyst III typically requires 4-7 years of related experience. |
| 5 | Product Marketing Assistant I | The Product Marketing Assistant I uses simple marketing strategies and media (e.g., print, digital, customer events and trade shows) to launch and position products and services. Coordinates and assists with the marketing activities of a product or business line. Being a Product Marketing Assistant I typically reports to a supervisor or manager. Requires a high school diploma or equivalent. Being a Product Marketing Assistant I works under the close direction of senior personnel in the functional area. Possesses a moderate understanding of general aspects of the job. May require 0-1 year of general work experience. |
| Skills | Proficiency Level |
|---|---|
| Key Performance Indicators (KPI) | Level 4 |
| Digital Literacy | Level 3 |
| Innovation | Level 3 |