Manages a team of trainers that create and deliver sales training programs that support an effective and motivated sales force.
Partners with senior sales managers to assess training needs and develop programs focused on product knowledge and effective sales techniques and that will enable the sales team to maximize revenue potential. Monitors and analyzes sales team performance to evaluate the effectiveness of training and design follow up or ongoing programs as needed. Has strong knowledge and understanding of the organization's products, services, customers, competitors, and sales techniques.
Job Title | Job Description | |
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1 | Sales Program Manager | The Sales Program Manager implements processes, tools, and structures to support the sales organization's operations. Manages the sales teams and supporting operations required to implement the organizational sales strategy, drive revenue growth, and accomplish financial objectives. Being a Sales Program Manager monitors the industry, business environment, competitors, and customers to develop action plans for expanding and retaining the customer base. Conducts long-term and short-term goal setting for teams and individuals and uses data to measure and monitor sales processes, identify issues, and enhance performance. In addition, Sales Program Manager uses customer feedback and insights to collaborate with internal stakeholders to identify and suggest new products. Builds and develops effective sales and support teams with recruiting, mentoring, and training. Participates in meetings, presentations, and demos to support or close strategic or high-value sales. Typically requires a bachelor's degree. Typically reports to a director. The Sales Program Manager manages subordinate staff in the day-to-day performance of their jobs. True first level manager. Ensures that project/department milestones/goals are met and adhering to approved budgets. Has full authority for personnel actions. Working as a Sales Program Manager typically requires 5 years experience in the related area as an individual contributor. 1 - 3 years supervisory experience may be required. Extensive knowledge of the function and department processes. |
2 | Strategic Sales Director | The Strategic Sales Director sets short- and long-term sales strategies and evaluates effectiveness of current sales programs. Directs and oversees an organization's sales policies, objectives, and initiatives. Being a Strategic Sales Director requires a bachelor's degree. Recommends product or service enhancements to improve customer satisfaction and sales potential. In addition, Strategic Sales Director typically reports to an executive. The Strategic Sales Director manages a departmental sub-function within a broader departmental function. Creates functional strategies and specific objectives for the sub-function and develops budgets/policies/procedures to support the functional infrastructure. Deep knowledge of the managed sub-function and solid knowledge of the overall departmental function. Working as a Strategic Sales Director typically requires 5+ years of managerial experience. |
3 | Sales Coach/Trainer I | The Sales Coach/Trainer I designs and delivers training sessions on company products, business practices, and other topics as needed. Ensures the maximum effectiveness of the sales force by developing and implementing training programs. Being a Sales Coach/Trainer I requires a bachelor's degree in a related area. Monitors and reports on the effectiveness of training programs and may conduct initial needs analysis. In addition, Sales Coach/Trainer I typically reports to a supervisor or manager. Working as a Sales Coach/Trainer I typically requires 0-2 years of related experience. Works on projects/matters of limited complexity in a support role. Work is closely managed. |
4 | Entry Sales Analyst | The Entry Sales Analyst researches and evaluates current economic conditions that may affect the organization's ability to sell its products or services in the marketplace. Prepares sales forecasts and collects and analyzes data to evaluate current sales goals. Being an Entry Sales Analyst recommends changes to current sales techniques, procedures or promotional efforts based on market research and new trends. Assists in the development of sales quotas and forecasts for the sales team. In addition, Entry Sales Analyst requires a bachelor's degree. Typically reports to a supervisor or manager. Working as an Entry Sales Analyst typically requires 0-2 years of related experience. Works on projects/matters of limited complexity in a support role. Work is closely managed. |
5 | Manager of Employee Training & Development | The Manager of Employee Training & Development researches new training techniques and suggests enhancements to existing training programs to meet the changing needs of the organization. Designs, plans, and implements corporate training programs, policies, and procedures. Being a Manager of Employee Training & Development ensures that training materials and aids are kept up to date and are effective. Contracts with vendors for employee participation in outside training programs. In addition, Manager of Employee Training & Development requires a bachelor's degree. Typically reports to a head of a unit/department or top management. The Manager of Employee Training & Development manages subordinate staff in the day-to-day performance of their jobs. True first level manager. Ensures that project/department milestones/goals are met and adhering to approved budgets. Has full authority for personnel actions. Extensive knowledge of department processes. Working as a Manager of Employee Training & Development typically requires 5 years experience in the related area as an individual contributor. 1 to 3 years supervisory experience may be required. |
Skills | Proficiency Level |
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Planning and Organizing | Level 4 |
Coaching Others | Level 3 |
Team Management and Team Building | Level 4 |