Also referred to as: Brand and Content Marketing Manager, Brand Marketing Strategy Manager, Product Marketing Manager, Product/Brand Marketing Manager
Requirements and Responsibilities

Product/Brand Management Manager manages, develops, and implements marketing activities to maximize sales of an assigned brand. Analyzes brand performance, brand competitiveness, and product trends in the marketplace and develops strategies for assigned brand based on research and analysis. Being a Product/Brand Management Manager works with sales teams to identify and implement appropriate sales strategies. Ensures product and brand initiatives support the organization's public image. Additionally, Product/Brand Management Manager may require a bachelor's degree. Typically reports to a senior manager. The Product/Brand Management Manager manages subordinate staff in the day-to-day performance of their jobs. True first level manager. Ensures that project/department milestones/goals are met and adhering to approved budgets. Has full authority for personnel actions. To be a Product/Brand Management Manager typically requires 5 years experience in the related area as an individual contributor. 1 - 3 years supervisory experience may be required. Extensive knowledge of the function and department processes.

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