Also referred to as: Director - Sales and Marketing, Managing Director, Sales & Marketing
Requirements and Responsibilities

Sales and Marketing Director oversees an organization's sales and marketing programs. Develops strategic sales and marketing objectives. Being a Sales and Marketing Director establishes sales territories and quotas, manages budgets and evaluates sales performance. Manages and develops marketing programs and materials such as advertising, event support and online promotions. Additionally, Sales and Marketing Director requires a bachelor's degree with at least 7-10 years of sales and marketing experience. Typically reports to top management. The Sales and Marketing Director manages a departmental sub-function within a broader departmental function. Creates functional strategies and specific objectives for the sub-function and develops budgets/policies/procedures to support the functional infrastructure. Deep knowledge of the managed sub-function and solid knowledge of the overall departmental function. To be a Sales and Marketing Director typically requires 5+ years of managerial experience.

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