Top Market Research Executive directs and oversees an organization's market research function. Evaluates current sales, industry, and consumer data and predicts future trends. Being a Top Market Research Executive ensures that marketing efforts are focused on markets with high potential. Uses testing to gather data on market potential for new product concepts. Additionally, Top Market Research Executive requires a bachelor's degree. Typically reports to top management. The Top Market Research Executive manages a business unit, division, or corporate function with major organizational impact. Establishes overall direction and strategic initiatives for the given major function or line of business. Has acquired the business acumen and leadership experience to become a top function or division head.