Top Sales and Marketing Executive plans and directs all aspects of an organization's marketing and sales policies, objectives, and initiatives. Directs planning, forecasting, marketing program development, partner relationship development, collateral material development and customer satisfaction initiatives. Being a Top Sales and Marketing Executive establishes short and long term sales goals and quotas in line with corporate objectives. Identifies key marketing outlets and competitive strategies that will enable achievement of maximum sales volume. Additionally, Top Sales and Marketing Executive requires a bachelor's degree. Typically reports to top management. The Top Sales and Marketing Executive manages a business unit, division, or corporate function with major organizational impact. Establishes overall direction and strategic initiatives for the given major function or line of business. Has acquired the business acumen and leadership experience to become a top function or division head.