Consumer Insights Manager jobs in Vermont

How would we describe a career with Agri-Mark/McCadam/Cabot Creamery? More than 100 years of: Farmers, Family, Mission, Purpose, Sustainability, Respect, Integrity, Work Ethic, Teamwork, Pride in Award Winning Products, and Agriculture.

Cabot Creamery achieved B Corp certification in 2012 and became the world’s first dairy co-op to do so. This certification demonstrates our commitment to transforming the global economy to benefit all people, communities, and the planet.

What you'll be doing:

• Develop deep expertise in Cabot’s products, categories, and competitors through syndicated data, store visits, online research etc.
• Responsible for the development and communication of in-market strategy and planning with the selling teams and key retailers.
• Collaborates with key internal stakeholders to analyze key business challenges and opportunities.
• Develop product positioning and key consumer messaging to inform cohesive marketing communication across consumer touchpoints.
• Oversee Insights team, effectively leveraging data to uncover insights and drive business strategies/tactics.
• Lead shopper marketing team, program, budget, and resources, including outside shopper marketing agency.
• Work to drive efficiency in shopper spend to deliver strong results in alignment with business and sales goals.
• Work as liaison between sales and marketing, to ensure collaboration on account strategy and presentations, and information sharing between departments.
• Oversee content strategy on ecommerce retailer platforms, ensuring that Cabot is exceeding retailer standards.
• Partner with Sales and others on selling stories and the development of strong selling tools.
• Manage shopper marketing and insights budgets, and vendor relationships.
• Other Projects and duties as assigned.

What we are seeking:

• 10-15 years’ experience in CPG marketing. Experience in dairy and/or refrigerated categories a plus.
• A highly analytical and a motivated self-starter
• Strong leadership and strategic thinking skills
• A consumer-centric orientation and a curiosity for uncovering consumer insights
• Experience managing shopper marketing program, and a deep understanding of the retail landscape
• Deep familiarity with syndicated scanner and panel data
• Understanding of retailer ecommerce and retailer content requirements
• An understanding of and love for the Cabot brand, and an appreciation for our co-op structure
• Excellent written & verbal communication as well as interpersonal skills.
• Must be deadline driven and self-sufficient.
• Exceptional project management skills.
• Comfortable reporting to team and management on performance and plans.
• Knowledge and understanding of CPG (consumer packaged goods) business strongly preferred.
• Enthusiasm for creating and optimizing internal processes, systems, and tools (versus working with well-established processes, systems, and tools).
• Bachelor’s degree in marketing or a related field required.