Advertising Manager manages the implementation of the strategy, plans, and tactics required to create advertising concepts and campaigns that deliver results and meet organizational and stakeholder objectives. Controls the budget, expenditures, resource allocation, and project timelines for all advertising campaigns. Being an Advertising Manager identifies media channels and directs the placement of all advertisements and the development of promotional materials. Ensures consistent and effective branding and messaging in all forms of advertisements. Additionally, Advertising Manager deploys metrics and data analytics processes to measure campaign effectiveness and assess return on investment. Maintains awareness of industry and competitive intelligence and recommends innovative and new advertising methods and initiatives. Requires a bachelor's degree in marketing, advertising or equivalent. Typically reports to a director. The Advertising Manager manages subordinate staff in the day-to-day performance of their jobs. True first level manager. Ensures that project/department milestones/goals are met and adhering to approved budgets. Has full authority for personnel actions. To be an Advertising Manager typically requires 5 years experience in the related area as an individual contributor. 1 - 3 years supervisory experience may be required. Extensive knowledge of the function and department processes. (Copyright 2024 Salary.com)
Foundations Worldwide, Inc is a rapidly growing, Ohio-based, children’s product company. Encompassing four core brands, our growth strategy is centered around expanding our owned eCommerce platforms along with our online platform partnerships with Amazon, Wayfair, Target, Walmart, and more. We are seeking a Paid Advertising Strategist to join our growing team of digital marketers. Reporting to the VP of Marketing, the Paid Advertising Strategist will be responsible for the day-to-day paid media activities and tactical execution for all our branded sites, helping deliver results and meet established goals.
Additionally, you will be charged with auditing, monitoring, and reporting on bid management, keyword research, audience building, implementation of ad new features, A/B testing, custom landing pages, and working with the product marketing and creative team to develop best in class advertising content that supports the customer purchase journey. You will also be responsible for monitoring the monthly budget for each program, reporting key metrics, and making recommendations as necessary.
Responsibilities:
At Foundations, there is limitless opportunity and plenty of room to grow. The following describes some of the core activities you will perform:
Required Experience & Skills:
To be successful in this role, we are looking for the following:
Nice to Have Experience & Skills:
If you are looking to join a growing organization, with tremendous opportunity, where your hard work significantly impacts everyone’s success, then Foundations Worldwide is the place for you. While we believe in work/life balance, we feel in-person collaboration is essential. This is an ONSITE position located at our Richfield, OH office. We offer personal flexibility with a competitive salary, bonus potential, full benefits (medical, dental, vision, life insurance) HSA, generous PTO, product discounts, and 401k options.
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