Advertising Manager jobs in Michigan

SECTION I: POSITION SUMMARY

This position is responsible for providing outstanding customer service, analysis of business data and trending, daily communication, and the exchange of information. This position, based in Detroit, MI, working on-site at a major AUTOMOTIVE OEM, maintains close client contact, and works directly with the ACB Management team to fulfill AUTOMOTIVE OEM's business requirements on a day-to-day basis.

SECTION II: ESSENTIAL RESPONSIBILITIES

• Functions as key contact with AUTOMOTIVE OEM on all operational program flow;
• Communicates AUTOMOTIVE OEM initiatives and needs to ACB Management Team;
• Interfaces with AUTOMOTIVE OEM clients and other vendors and agencies as directed;
• Resolves day-to-day problems and issues;
• Defines and manages the coordination of ongoing initiatives;
• Translates AUTOMOTIVE OEM requirements to ACB Management Team, PHQ operations, IT and management personnel for execution and fulfillment;
• Participates in ongoing meetings with key program stakeholders at AUTOMOTIVE OEM headquarters. Shares practices and recommendations relative to the proposed changes or enhancements;
• Assists in the development of training materials for AUTOMOTIVE OEM, field, and dealer meetings and other AUTOMOTIVE OEM sessions as required;
• Responsible for, design, coordination and implementation, communication with PHQ office, guidelines, training and training materials, reporting;
• Attends to day-to-day account management support, including internal status reports, program management recommendations, management summary recommendations, customer service recommendations, web tool recommendations and QC review, and overall project management;
• Conducts service capability discussions with divisional personnel to define customized reporting needs and requirements that might be beneficial to their analysis or promotion effectiveness;
• Manages program guideline additions, changes, and revisions. Communicates additions and changes to ACB Management Team and Program Headquarters;
• Creates detailed diagnostics, which support AUTOMOTIVE OEM promotional spending and sales goals;

  SECTION IV: JOB SPECIFICATIONS AND QUALIFICATIONS

  Education:

  • Bachelor's degree in marketing or related field or equivalent experience.
  • MBA in Marketing or related field preferred.

  Technical Knowledge:

  • Highly skilled in the use of Microsoft Office Products, including Outlook, Word, Excel, and Power Point.

  Experience:

  • 5 years automotive retail or brand management experience preferred.

  Other Qualifications and Experience:

  • Understanding of retail marketplace, advertising and promotional strategies,
  • Strong communication skills including prior experience in presenting both verbal and written summaries to both client and management,
  • Ability to make formal presentations to management and client audiences,
  • Understanding of brand messaging and communications strategies,
  • 3-5 years of market research or related experience,
  • Understanding and prior execution of retail ROI analysis.

  SECTION V: WORKING CONDITIONS AND TRAVEL

  • Ongoing travel may be required to PHQ office. Other monthly overnight trips as required.
  • Extended hours of work are as needed to ensure all commitments and projects are completed.

  SECTION VI: SUCCESS FACTORS

  The position requires the ability to manage multiple assignments and tasks concurrently. Must be able to make difficult decisions, handle conflict, and take criticism. Must be a self-starter, able to adjust to fluctuations in business volume and increased client requirements.

  
  

  The following personal factors are critical to the position's success:

  • Customer service oriented
  • Goal oriented
  • Detail oriented
  • Good planning and organizational skills
  • Strong communication and interpersonal skills
  • Flexibility and perseverance
  • Self-motivated
  • Resourceful and creative
  • Positive attitude