Advertising Manager manages the implementation of the strategy, plans, and tactics required to create advertising concepts and campaigns that deliver results and meet organizational and stakeholder objectives. Controls the budget, expenditures, resource allocation, and project timelines for all advertising campaigns. Being an Advertising Manager identifies media channels and directs the placement of all advertisements and the development of promotional materials. Ensures consistent and effective branding and messaging in all forms of advertisements. Additionally, Advertising Manager deploys metrics and data analytics processes to measure campaign effectiveness and assess return on investment. Maintains awareness of industry and competitive intelligence and recommends innovative and new advertising methods and initiatives. Requires a bachelor's degree in marketing, advertising or equivalent. Typically reports to a director. The Advertising Manager manages subordinate staff in the day-to-day performance of their jobs. True first level manager. Ensures that project/department milestones/goals are met and adhering to approved budgets. Has full authority for personnel actions. To be an Advertising Manager typically requires 5 years experience in the related area as an individual contributor. 1 - 3 years supervisory experience may be required. Extensive knowledge of the function and department processes. (Copyright 2024 Salary.com)
Curaleaf Culture:
At Curaleaf, we have a passionate commitment to everything we do. From innovative products to promoting social justice, from environmental sustainability to building world-class brands, we know that none of this is possible without our Team Members, which is why we’ve committed to fostering a diverse and inclusive experience for all.
What You’ll Do:
We are seeking a highly skilled and innovative Programmatic Manager to lead our programmatic advertising initiatives. The ideal candidate will be responsible for planning, implementing, and optimizing programmatic campaigns across various channels. As a Marketing Manager, Programmatic Advertising you will leverage data-driven insights and cutting-edge technology to drive performance and achieve marketing objectives.
Who You Are:
The ideal candidate will work closely with creative teams to develop compelling ad creatives that align with programmatic strategies and optimize for engagement and conversion.
Conduct in-depth analysis of campaign performance and provide actionable insights for optimization.
Generate regular reports outlining key metrics, trends, and recommendations for campaign improvements.
Keep up-to-date with industry trends, programmatic technologies, and emerging advertising platforms to recommend and implement new strategies.
Proven experience in programmatic advertising, media buying, and campaign optimization.
Strong understanding of programmatic platforms, including DSPs, SSPs, and DMPs.
Proficiency in data analysis tools and platforms.
Excellent communication and collaboration skills.
Ability to thrive in a fast-paced, dynamic environment.
What We Offer:
Curaleaf Awards and Achievements:
2023 Ragan’s Top Places to Work
2022 TIME100 Most Influential Companies
2020 Cannabis Doing Good’s Good Neighbor Award
2020: Minorities for Medical Marijuana’s Diversity & Inclusion Award
Follow us on Social Media
Instagram: @curaleaf.usa
Twitter: @Curaleaf_Inc
Clear All
0 Advertising Manager jobs found in Stamford, CT area