About VIA
At VIA, we live by the words Rigorous Magic. It’s an alchemy of genius, data-backed strategy and unbridled, risk-taking creative. It’s what guides every facet of our work, and what makes that work so special. But Rigorous Magic doesn’t just define what we do; it defines who we are and how we do everything we do. Walk into our iconic Congress Street office, and you’ll see it right away — from the clusters of VIAns buzzing excitedly around a board full of pitch work in the production hall, to the cozy couches of the lower stacks, where you might find our Chief Strategy Officer and a few Art Directors completing a jigsaw puzzle of French cheeses. The byproduct of Rigorous Magic for our clients is great work, but for all of us at VIA, it’s love. Pure and simple. A shared love of the community we’ve created, and the weird and wonderful people we are.
Role and Responsibilities:
At VIA, Business Management is a hybrid role of traditional agency disciplines – Account Management and Project Management – with a strong emphasis on relationship management. The Business Manager runs the business of the client’s business.
As a Business Manager, your pivotal role revolves around serving as the central agency resource dedicated to planning and executing projects. You function as the key liaison between clients and other teams, overseeing the seamless flow of information. Your primary objective is to drive project plans, ensuring the realization of desired outcomes. From strategy conception through execution and production, you act as the custodian of all project-related information.
In your capacity as the "objective participant," you possess the ability to assess ongoing projects objectively. This involves prioritizing workloads, maintaining robust project communications and schedules, and streamlining processes for maximum efficiency without compromising creative integrity. Your responsibilities extend to managing and measuring project timelines, encompassing both schedules and staff hours/effort.
A crucial aspect of your role involves building and owning timelines, defining project scopes by estimating hours and effort against approved deliverables. Ultimately, you are accountable for the agency's account profitability. Actively participating in client conversations and collaborating with other agency partners, you contribute to the strategic and creative value added to client relationships.
Your commitment to detail is evident in your role as a meticulous note-taker during meetings, capturing next steps and decisions. These notes serve as the foundation for organized conference reports, benefiting both clients and the internal team.
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