Campaign Marketing Manager jobs in Frankfort, KY

About The Role

Grade Level (for internal use):

10

What You Will Do

Events are an important part of Mastermind’s commercial and marketing strategy to support demand generation, retention, and brand recognition. This role is responsible for leading the development, implementation, execution and measurement of in-person events, identifying, building and executing events of all types and sizes - from executive round tables and partner/customer sponsorships to large-scale trade shows and conferences – that build sales pipeline and drive brand awareness.

As the Senior Marketing Event Manager, you will primarily be responsible for all the logistics that go into planning and hosting an in-person event. This position requires the ability to project manage events from beginning to end, everything from strategic engagement and concepting themes, to planning logistics, coordinating guests, and pre/post-event communication plans, along with tracking costs and managing budgets.

As a team player, the Senior Event Marketing Manager will also collaborate with internal teams to support team meetings and internal initiatives as needed. The role will also be the owner of our swag strategy, supporting our presence at in-person events with memorable and valued take aways, as well as supporting internal needs with onboarding kits, meeting materials, and branded inventory.

Success in this role depends on a high level of initiative and organization and the ability to think strategically but also be a doer. The role requires working collaboratively across the internal teams and executive leadership. The role also needs a balanced knowledge of both event management and general marketing campaign principles. You’ll be working with many internal and external stakeholders, so it is crucial that you are a clear communicator and negotiator with strong attention to detail in project planning, as well as a strong background in vendor management to execute top-notch events!

What You’ll Do

• Conceptualize, develop, and plan, in-person and webinar experiences that reflect the Mastermind brand and vision, engaging our customers, prospects, partners, and employees.
• Manage resources, external support agencies, and contractors to host high-quality events.
• Negotiate contracts with vendors and business partners with support from Mastermind Legal and Commercial team leadership.
• Work with Commercial, Marketing, and other internal stakeholders to set goals, define metrics, and ensure these align with Mastermind business goals.
• Staff events and assist with set-up/tear down. Approximately 20 to 25% travel, including nights and weekends may be required.
• Own and manage swag strategy and inventory ordering to support commercial and internal needs.
• Collaborate and engage with key stakeholders, teams and leadership to execute and deliver on the overall event strategy.
  
  

Who We’re Looking For

• Minimum of five years of experience working in B2B event planning within a marketing team (especially large trade events), as well as an understanding of general marketing campaign principles and technologies.
• Experience with budgeting and managing large scale events.
• Highly organized, with strong planning and project management skills, being able to build timelines and back into dates and identify dependencies to keep the plan in motion.
• A great communicator with interpersonal skills who is savvy in networking, negotiation, and persuasion, and working with many internal and external stakeholders in addition to managing relationships with different vendors, organizations within our (automotive) industry, agencies, on-site event staff and more.
• Thrive in a fast-paced environment where multi-tasking and collaborating across teams is crucial to success but can also work independently and can manage and prioritize time efficiently.
• Experience working in an automotive retail software company is preferred.
• Salesforce and Marketo experience are desired.
• Experience with digital event solutions and managing webinars on platforms such as Cvent, Zoom, Filo or others is desired.
  
  

Compensation/Benefits Information (US Applicants Only)

• S&P Global states that the anticipated base salary range for this position is $65,800 to $118,900. Final base salary for this role will be based on the individual’s geographical location as well as experience and qualifications for the role.
• In addition to base compensation, this role is eligible for an annual incentive plan.
• This role is eligible to receive additional S&P Global benefits. For more information on the benefits we provide to our employees, visit link https://spgbenefits.com/benefit-summaries/us.
  
  

About AutomotiveMastermind

Who we are:

Founded in 2012, automotiveMastermind is a leading provider of predictive analytics and marketing automation solutions for the automotive industry and believes that technology can transform data, revealing key customer insights to accurately predict automotive sales. Through its proprietary automated sales and marketing platform, Mastermind, the company empowers dealers to close more deals by predicting future buyers and consistently marketing to them. automotiveMastermind is headquartered in New York City. For more information, visit automotivemastermind.com.

At automotiveMastermind, we thrive on high energy at high speed. We’re an organization in hyper-growth mode and have a fast-paced culture to match. Our highly engaged teams feel passionately about both our product and our people. This passion is what continues to motivate and challenge our teams to be best-in-class. Our cultural values of “Drive” and “Help” have been at the core of what we do, and how we have built our culture through the years. This cultural framework inspires a passion for success while collaborating to win.

What We Do

Through our proprietary automated sales and marketing platform, Mastermind, we empower dealers to close more deals by predicting future buyers and consistently marketing to them. In short, we help automotive dealerships generate success in their loyalty, service, and conquest portfolios through a combination of turnkey predictive analytics, proactive marketing, and dedicated consultative services.

What’s In It For You?

Our Purpose

Progress is not a self-starter. It requires a catalyst to be set in motion. Information, imagination, people, technology–the right combination can unlock possibility and change the world.

Our world is in transition and getting more complex by the day. We push past expected observations and seek out new levels of understanding so that we can help companies, governments and individuals make an impact on tomorrow. At S&P Global we transform data into Essential Intelligence®, pinpointing risks and opening possibilities. We Accelerate Progress.

Our People

We're more than 35,000 strong worldwide—so we're able to understand nuances while having a broad perspective. Our team is driven by curiosity and a shared belief that Essential Intelligence can help build a more prosperous future for us all.

From finding new ways to measure sustainability to analyzing energy transition across the supply chain to building workflow solutions that make it easy to tap into insight and apply it. We are changing the way people see things and empowering them to make an impact on the world we live in. We’re committed to a more equitable future and to helping our customers find new, sustainable ways of doing business. We’re constantly seeking new solutions that have progress in mind. Join us and help create the critical insights that truly make a difference.

Our Values

Integrity, Discovery, Partnership

At S&P Global, we focus on Powering Global Markets. Throughout our history, the world's leading organizations have relied on us for the Essential Intelligence they need to make confident decisions about the road ahead. We start with a foundation of integrity in all we do, bring a spirit of discovery to our work, and collaborate in close partnership with each other and our customers to achieve shared goals.

Benefits

We take care of you, so you can take care of business. We care about our people. That’s why we provide everything you—and your career—need to thrive at S&P Global.

Our Benefits Include

• Health & Wellness: Health care coverage designed for the mind and body.
• Flexible Downtime: Generous time off helps keep you energized for your time on.
• Continuous Learning: Access a wealth of resources to grow your career and learn valuable new skills.
• Invest in Your Future: Secure your financial future through competitive pay, retirement planning, a continuing education program with a company-matched student loan contribution, and financial wellness programs.
• Family Friendly Perks: It’s not just about you. S&P Global has perks for your partners and little ones, too, with some best-in class benefits for families.
• Beyond the Basics: From retail discounts to referral incentive awards—small perks can make a big difference.
  
  

For more information on benefits by country visit: https://spgbenefits.com/benefit-summaries

Diversity, Equity, And Inclusion At S&P Global

At S&P Global, we believe diversity fuels creative insights, equity unlocks opportunity, and inclusion drives growth and innovation – Powering Global Markets. Our commitment centers on our global workforce, ensuring that our people are empowered to bring their whole selves to work. It doesn’t stop there, we strive to better reflect and serve the communities in which we live and work, and advocate for greater opportunity for all.

Equal Opportunity Employer

S&P Global is an equal opportunity employer and all qualified candidates will receive consideration for employment without regard to race/ethnicity, color, religion, sex, sexual orientation, gender identity, national origin, age, disability, marital status, military veteran status, unemployment status, or any other status protected by law. Only electronic job submissions will be considered for employment.

If you need an accommodation during the application process due to a disability, please send an email to: EEO.Compliance@spglobal.com and your request will be forwarded to the appropriate person. 

US Candidates Only: The EEO is the Law Poster http://www.dol.gov/ofccp/regs/compliance/posters/pdf/eeopost.pdf describes discrimination protections under federal law.

202 - Middle Professional (EEO Job Group) (inactive), 20 - Professional (EEO-2 Job Categories-United States of America), MRKTNG202.1 - Middle Professional Tier I (EEO Job Group)

Job ID: 306575

Posted On: 2024-08-26

Location: Virtual, Virginia, United States