Consumer Insights Manager jobs in Indianapolis, IN

The Associate Manager of Research and Insights will partner with cross-functional teams and work across all avenues of the company to lead research projects from start to finish. This position will have the opportunity to work across various categories and brands, as well as research methodologies.

Essential Duties and Responsibilities:

• Lead research initiatives (qual and quant) from project kick off to deliverable.
• Must be willing to be hands-on in the quantitative (survey design and writing, creating banner and tab plans, etc.) and qualitative (screener development, recruiting, etc.) research processes.
• Develop concise, but actionable PowerPoint reports that highlight only the critical information needed to guide strategic decisions.
• Develop secondary research reports by summarizing readily available data sources to deepen clients’ market knowledge (e.g., innovation category deep-dives, competitive brand and product analyses).
• Opportunities to moderate in-depth interviews and focus groups for qualitative research.
• Provide support on developing research work plans, which outline the research methodology to accomplish the business objective at hand.
• Manage projects with research vendors, including establishing timelines and communication to ensure high quality research results are delivered to the team.
• Lead effective presentations and brainstorms with senior level audiences across the organization.
• Proactively develops internal client relations, acting as a thought partner for all internal clients (brands, shared services, philanthropy).

Desired Skills & Required Experience

• BS/BA in business, marketing or related discipline required.
• 1-3 years of experience in consumer and market research, preferably with vendor-side experience.
• Experience executing both qualitative and quantitative research methodologies start to finish.
• Expert PowerPoint and data visualization skills along with strong written and oral communication skills to be able to put and present together thoughtful, interactive presentations.
• Readiness to move at a high pace and enjoys having many projects going at once, with the expertise to change course, be scrappy, and field research on short timeframes.
• Must be detail oriented without sacrificing a broad strategic perspective.
• Superior problem solving and analytical skills; comfort with quantitative data analysis (both primary and secondary data sources) is essential
• Must be a focused, organized, results-oriented individual.
• Needs to work well autonomously, and bring a strong, conscientious work ethic.
• Proficient with Excel.
• Comfort with point of sale data like Numerator and Nielsen a plus.
• Travel for in-field market research, when necessary 10-15% approximately.

Physical Demands

• Must be able to sit for extended periods of time and interact with computers, telephone and other electronic media
• Must possess visual acuity to document company records
• Must be able to work extended hours, occasional overtime as needed