Content Marketing Manager jobs in Lowell, MA

About ClearGov

Our mission is to create easy-to-use software to help local governments plan, budget and report better. ClearGov is a rapidly growing, venture-funded SaaS company that offers a complete planning, budgeting and financial reporting suite that enables local governments to plan, build, and present their financials more efficiently and effectively. We’re a mission-driven company that envisions a world where modern software enables every local government to best serve and improve its community.

Our software is utilized nationwide by more than a thousand towns, cities, school districts, and other local agencies who are part of the ClearGov community, and we’re adding more every day. We’ve been named to the “GovTech 100” for eight years running, and we’re on BostInno’s “50 On Fire” list, as well. ClearGov also earned a place on the Inc. 5000 list of America’s Fastest Growing Companies for four consecutive years: 2021, 2022, 2023 and 2024.

The ClearGov team is a tight-knit group of talented folks who are passionate about our mission and committed to building a positive, productive company culture. We believe in a work-hard/play-hard environment, and every day, we strive to get better at our work, all while being considerate, trustworthy, and transparent in everything we do.

About the Opportunity

We’re looking for an experienced Content Marketing Manager who is passionate about creating impactful content and executing a world-class content marketing strategy. This role is crucial for building our brand, scaling digital marketing efforts, and positioning ClearGov as a market leader. You should thrive on researching, writing, editing, and sharing compelling stories that resonate with our target audience. We value creativity and strategic thinking, and we need someone who can seamlessly transition from high-level strategy to hands-on execution. 

The Content Marketing Manager will be a key player on an incredible team as we execute our mission to help local governments take the next step from good to great. If you’re excited about testing new ideas, leading change, and engaging with our audience to continuously refine our approach, we want to hear from you.

Key Responsibilities:

• Craft and execute a comprehensive content marketing strategy and content calendar to drive brand awareness, engagement, and conversion across owned and earned channels.
• Oversee the entire content production process, from ideation to publication, ensuring high-quality, consistent output that aligns with ClearGov’s brand and messaging.
• Manage and optimize social media platforms to enhance brand presence, engagement, and audience growth. Implement strategies for content scheduling, interaction, and performance analysis.
• Identify and leverage thought leadership opportunities within the company and industry to enhance ClearGov’s market position and domain authority, collaborating with industry experts and partners.
• Partner with other departments, Product Marketing, Demand Generation, Client Success, and Sales, to ensure the content strategy supports overall company objectives and resonates with our audience.
• Analyze content performance metrics to provide actionable insights, continuously refine the content strategy, and optimize content to drive inbound traffic and achieve business goals.

Critical Skills/Experience:

• Minimum of 5 years of experience in content marketing, preferably in a high-growth company or B2G environment.
• Proven track record in producing high-quality, SEO-driven content and managing content production efficiently.
• Strong ability to build and maintain cross-functional relationships to align content initiatives with organizational priorities.
• Experience in shaping a brand’s presence across various content channels and multimedia platforms.
• Expertise in managing social media platforms, including content scheduling, performance optimization, and audience engagement.
• Exceptional communication, presentation, and interpersonal skills.
• Familiarity with project management tools, content management systems (CMS), and analytics tools.
• Background in SaaS, B2G, or the education sector is a plus.

 The Ideal ClearGov Candidate:

• Self-motivated, self-starter with a zeal to win 
• Great communicator; strong oral and written skills 
• Ability to think creatively and innovatively 
• Hands-on problem solver that enjoys cracking difficult nuts 
• Quick study – able to pick up and apply new concepts in a hurry 
• Track record of achievement 
• Enjoys working on and helping to build outstanding teams 
• Demonstrates an entrepreneurial spirit and gets stuff done 
• A sense of humor and doesn’t take him/herself too seriously 

Benefits:

• Flexible, Remote Work
• Competitive Salary
• Equity Package
• Quality Medical, Dental, and Vision Insurance Plans 
• Flexible Spending Account
• Dependent Care Account
• Short and Long Term Disability Insurance 
• Life Insurance 
• Flexible Personal Time Off Policy
• John Hancock 401K Plan with Match
• Annual All Hands In-Person Event

ClearGov is an equal opportunity employer that is committed to diversity and inclusion in the workplace. We prohibit discrimination and harassment of any kind based on race, color, sex, religion, sexual orientation, gender identity and expressions, national origin, disability, genetic information, pregnancy, veteran status, age, or any other protected characteristic as outlined by federal, state, or local laws.

This policy applies to all employment practices within our organization, including hiring, recruiting, promotion, termination, layoff, recall, leave of absence, compensation, benefits, training, and apprenticeship. ClearGov makes hiring decisions based solely on qualifications, merit, and business needs at the time.

At ClearGov, we believe in the value of diversity, and we know that diverse perspectives will help us build a stronger team to accomplish our shared mission to help local governments work better.