Customer Insights Analyst jobs in Utica, NY

Are your analytical and data modelling skills in point? Can you identify, build, and apply data models to support marketing insights? Would you like an exciting job with plenty of opportunity to grow? Then you might be the Senior Data Insights Consultant we are looking for!

What will your day look like

As our new Lead Data Insights Consultant, you will join our growing Business Insights team. Here, you will provide your data skills and business knowledge to support our clients in making data-driven decisions to improve their digital communication. This entails designing and specifying data solutions and data integrations for various campaign platforms. More specifically, your tasks will include:

• Identifying and designing value-adding insights solutions, leveraging data to optimize communication strategies; Interpreting business requests and clarifying data requirements
• Storytelling through compelling dashboard/report layouts and polished PowerPoint presentations to illustrate findings.
• Enhance collaboration and communication methods by actively partnering with the Client Services team and directly with clients, as necessary, to develop and implement effective strategies and tactics.
• Take a lead role in engaging with both internal and external stakeholders, initiating dialogues and identifying any deficiencies in data and reporting processes.
• Ensure the successful implementation of segmentation strategies, advocate for data-driven methodologies such as A/B testing, and demonstrate the business impact through key performance indicators that are rooted in data analysis.
• Assisting and advising on data models and scoping of new projects
• Providing answers and insights to business-related questions via automated reporting solutions as well as ad-hoc data analyses
• Collaborating with highly skilled specialists including Account Managers, Architects, Developers, Creatives, Strategists, Data Scientists and Marketing Operation experts to service our clients coherently
• Promoting a data-driven agenda in a digital marketing context.

Who are you going to work with

You will join a team of hands-on Data Analysts, Data Scientists, Consultants, and Data Engineers who are passionate about bringing value and knowledge from data. We are all about unlocking insights from data through analytics and making that insight applicable in 1:1 data-driven communication and CRM. Your work will always be firmly anchored in data in a cross-disciplinary setting, collaborating closely with highly enthusiastic experts.

What do you bring to the table

As a person, you are outgoing and love being part of interdisciplinary projects and solutions. You are eager to learn and quick to understand the complexity of high-tech dialogues and solutions.

Furthermore, you have the drive, enthusiasm and technical skills to take lead when facing the client in data and insights related matters. Through this, you strive to help and inspire the client to grow their business by combining data insights, performance analytics, and data engineering. It’s an advantage, if

you have agency experience and marketing domain knowledge, but it’s not a requirement. In addition, you have:

• Experience in a senior/lead data analyst role related to data, BI, analytics or reporting solutions
• Hands-on experience working with SQL, databases, ETL and reporting
• Experience with report and dashboard development in Power BI/Tableau or similar tools and storytelling
• Experience with database and data model design for business intelligence and analytics solutions is an advantage but not a requirement
• Experience with Google Insights/Google Analytics is an advantage
• Experience of Marketing automation and CRM life stages
• Experience leading a team
• Great communication skills in English.

A leader in personalized customer experiences

VML MAP is a world-leading Centre of Excellence that helps businesses humanize the relationship between the brand and the customer through hyper personalization at scale, marketing automation and CRM. With the brain of a consultancy, the heart of an agency and the power of technology and data, we work with some of the world's most admired brands to help them on their transformation journey to becoming truly customer-centric. Together, we are 1000 technology specialists, data scientists, strategic thinkers, consultants, operations experts, and creative minds from 55 nationalities.

A global network

We are part of the global VML network that encompasses more than 30,000 employees across 150 offices in 60 markets, each contributing to a culture that values connection, belonging, and the power of differences.