Demand Generation Marketing Manager jobs in Worcester, MA
Recently Added Demand Generation Marketing Manager jobs
Marketing Lead Generation Specialist
- Wilson Language Training
-
Oxford, MA
OTHER
-
We are seeking a highly motivated Lead Generation Specialist to spearhead the establishment of lead generation efforts within our marketing department. In this role, you will play a pivotal part in setting up marketing automation software, developing and executing lead email nurture campaigns, creating lead magnets, and establishing best practices for lead generation processes. Collaboration with the sales team will be essential to define handoffs, lead scoring, and implement effective sales enablement strategies. The successful candidate will be instrumental in creating and executing a leadership reporting system to measure and optimize lead generation performance. Experience in event and trade show lead generation is crucial for this role, ensuring a comprehensive approach to attracting and engaging potential customers at various events and trade shows.
This is a new role within a new department, so candidates must be flexible, have an entrepreneurial spirit - always asking how we can do better, self-starting, love continuous improvement, and have a "no job is too small" attitude.
Essential Job Functions:
- Set up lead generation efforts for the marketing department.
- Implement marketing automation software and ensure its effective utilization.
- Develop and execute lead email nurture campaigns.
- Establish lead generation processes and best practices, particularly for events and tradeshows.
- Collaborate with sales to define lead handoffs, lead scoring, and sales enablement strategies.
- Create compelling lead magnets to attract and engage potential customers.
- Implement and manage a leadership reporting system for tracking lead generation performance.
- Understand and display WLT's values.
- Other duties as assigned.
Minimum Requirements
Skills:
- Proficient in marketing automation software (e.g., HubSpot, Salesforce, or similar).
- Strong understanding of lead generation strategies and best practices.
- Excellent communication and collaboration skills.
- Analytical mindset with the ability to interpret data and optimize campaigns.
- Creativity in developing effective lead magnets.
- Familiarity with CRM systems and their integration with marketing tools.
- Event lead generation experience.
- Deep intellectual curiosity, eager to learn, skilled at connecting disparate ideas into a coherent whole.
- Data-driven and comfortable with metrics and spreadsheets.
- Superior communication, leadership, and teamworking skills.
Education or Certification:
- BA/BS in Media, Marketing, Business, or a related field
Experience
- Minimum of 5 years proven experience in successfully setting up lead generation efforts.
- Minimum of 5 years hands-on experience with marketing automation software.
- Previous involvement and demonstrated success collaborating with sales teams.
- Demonstrated success in creating and executing lead email nurture campaigns.
- Experience in developing and implementing lead generation processes and best practices.
- Experience using frameworks like OKRs, KPIs, RACI, SMART, and SWOT for decision making and goal setting is a plus.
- Performance marketing experience in EdTech and/or with SaaS products is a huge plus.
Anticipated Salary range: $55,000 - $90,000.
Wilson Language Training is an Equal Opportunity, Drug-Free Employer Committed to Diversity in the Workplace. M/W/D/V - 26 Days Ago
B2B Demand-Gen Marketing Associate
- Flimp Communications
-
Hopkinton, MA
FULL_TIME
- B2B Demand-Gen Marketing AssociateFull time, salaried, exempt level This is a great opportunity to join a high-growth entrepreneurial company with a fun, employee-centric culture. If you're passionate...
- 8 Days Ago
B2B Demand-Gen Marketing Associate
- Flimp Communications
-
Hopkinton, MA
FULL_TIME
- B2B Demand-Gen Marketing AssociateFull time, salaried, exempt level This is a great opportunity to join a high-growth entrepreneurial company with a fun, employee-centric culture. If you're passionate...
- 8 Days Ago
Marketing Manager
- IPG PHOTONICS
-
Marlborough, MA
FULL_TIME
- At IPG Photonics, our Product Marketing Managers work collaboratively with product development, marketing, and sales to develop and implement a marketing strategy roadmap for a specific IPG solution. ...
- 19 Days Ago
Marketing Manager
- Robert Half
-
Worcester, MA
FULL_TIME
- Job DetailsDescription Our Building Materials client is seeking a dynamic and energetic Marketer to join our team. The ideal candidate will be responsible for leading and implementing our marketing st...
- 8 Days Ago
Marketing Manager
- Robert Half
-
Worcester, MA
FULL_TIME
- Job DetailsDescription Our Building Materials client is seeking a dynamic and energetic Marketer to join our team. The ideal candidate will be responsible for leading and implementing our marketing st...
- 8 Days Ago
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0 Demand Generation Marketing Manager jobs found in Worcester, MA area
Account Manager - Offsite Solutions (Remote)
- Saint Gobain
-
Northborough, MA
- Pourquoi a-t-on besoin de vous ? This is a remote position. Individual can be located anywhere within the United States....
- 4/27/2024 12:00:00 AM
Biologist II
- Us Tech Solutions
-
Worcester, MA
- Duration: 12 months contract, Full-Time Employment Type: W-2 Job Description: The main responsibilities of a Biologist I...
- 4/26/2024 12:00:00 AM
Operations Supervisor - Worcester, MA
- Badger Daylighting
-
Worcester, MA
- Description The Operations Supervisor reports to the Branch Manager and is an integral part of the operations team. The ...
- 4/26/2024 12:00:00 AM
Contracts and Negotiation Manager - HYBRID - Marlborough, MA
- Danaher Corporation
-
Westborough, MA
- Be part of something altogether life-changing! Working at Cytiva means being at the forefront of providing new solutions...
- 4/25/2024 12:00:00 AM
Demand Generation Manager
- HireMinds LLC
-
Boston, MA
- Our client is a growing provider of high end hospitality services. They are looking for a talented Demand Generation Man...
- 4/24/2024 12:00:00 AM
Biologist II
- US Tech Solutions
-
Worcester, MA
- Duration: 12 months contract, Full-Time Employment Type: W-2 Job Description: The main responsibilities of a Biologist I...
- 4/23/2024 12:00:00 AM
Area Director of Sales
- Residence Inn Worcester
-
Worcester, MA
- Compensation Type: Yearly Highgate Hotels: Highgate is a premier real estate investment and hospitality management compa...
- 3/20/2024 12:00:00 AM
General Manager- Assumption University
- Aramark
-
Worcester, MA
- Job Description As a General Manager you will plan, manage, and guide multiple contracted services for a client normally...
- 3/12/2024 12:00:00 AM
About Worcester, Massachusetts
Worcester has a total area of 38.6 square miles (100 km2), 37.6 square miles (97 km2) of land and 1.0 square mile (2.6 km2) (roughly 2.59%) of water. Worcester is bordered by the towns of Auburn, Grafton, Holden, Leicester, Millbury, Paxton, Shrewsbury, and West Boylston.
Worcester is known as the Heart of the Commonwealth, because of its proximity to the center of Massachusetts. The city is about 40 miles (64 km) west of Boston, 50 miles (80 km) east of Springfield, and 38 miles (61 km) northwest of Providence, Rhode Island.
The Blackstone River forms in the center of Worcester by the conflue...
Source: Wikipedia (as of 04/11/2019). Read more from Wikipedia
Income Estimation for Demand Generation Marketing Manager jobs
$81,759 to $102,160
Worcester, Massachusetts area prices
were up 1.6% from a year ago
were up 1.6% from a year ago
What does a Demand Generation Marketing Manager do?
Demand Generation Marketing Manager in San Francisco, CA
Develop and execute strategies for both acquiring and nurturing leads that drive awareness, consideration and purchase intent across all channels including email, nurture, digital, paid, direct mail, webinars etc.
April 16, 2023
Demand Generation Marketing Manager
Track record of implementing effective and creative marketing campaigns that generate new leads, opportunities and accelerate pipeline.
November 22, 2022
Collaborate with the Marketing and Sales teams to design a comprehensive, omnichannel content strategy and campaign calendar to drive awareness and new opportunities.
December 30, 2022
Create campaign briefs that communicate the purpose and goals of the campaign, drive the implementation through project plans and deliver quality programs on-time and on-budget.
January 22, 2023
Understanding of audience segmentation and how to apply this to direct marketing and lead nurturing campaigns for complex sales.
February 25, 2023
Lead and develop a marketing associate/coordinator team that is focused on driving results against established KPIs and revenue targets.
March 06, 2023
Plan and execute end-to-end demand customer generation programs, which include, but are not limited to, webinars, emails, nurtures, paid media, content syndication, and ABM.
March 19, 2023
Manage and continuously refine demand generation model in order to provide visibility to the business on pipeline forecasts for channels and campaigns, taking into account channel velocities, conversions, and campaign costs.
March 22, 2023
Demonstrated proficiency with multiple formats of demand generation, including, but not limited to SEM, Social, Display Networks, Online Retailers & partners, and emails.
March 28, 2023
Drive results and ROI - monitor and measure the success of online events such as webinars and customer events and evaluate results against organizational goals.
May 16, 2023