Digital Content Specialist jobs in Kentucky

ABOUT APPLY DIGITAL

Who we are: We're a global digital transformation partner for change agents, working to modernize their organizations. 

Who we help: Our 650 digital specialists have helped global companies like Kraft Heinz, Moderna, Lululemon, Games Workshop, Atlassian, and The Very Group create business impact.

What we do: We offer clients end-to-end expertise across Business Strategy, Commerce, Platform, Products, Innovation, and beyond.

How we help: We work together as one connected team to drive business impact and ensure every strategy is actionable through to execution in the context of your organization’s broader ecosystem. We collaborate as cross-disciplinary pods and as extensions of client teams - ensuring the right perspectives contribute to creating connected, value-generating outcomes.

If you'd like to learn more about Apply Digital's culture click HERE.

The Analytics Specialist is a subject matter expert on digital tag management system implementation. You are responsible for the processes and practices related to supporting, implementing, and maintaining tag management systems for our clients; and working with other disciplines on documenting, training, and promoting analytics and data practices. The goal for this role is to ensure Apply Digital is delivering consistent and high-quality digital analytics implementations and other analytics infrastructure to help our clients on their digital transformation.

• Oversee the development and implementation of robust, scalable tag management systems and understand how to leverage their capabilities (Bonus in Adobe Launch and Tealium)
• Lead the operations of integrating first and third party tags
• Provide consulting services in web analytics, and tag management implementation
• Lead and participate in discussions to select and apply relevant analytic techniques and create actionable business insights.
• Evaluate business goals and implement document tracking/tagging strategies to measure success.
• Presentations and recommendations to senior management, business teams, and develop plans to help operationalize analytic solutions.
• Keeps up to date with the latest data, machine learning, analytics technology trends, to help influence the direction for the Data & Analytics Discipline. 

• Adobe Certified Master - Adobe analytics Architect or Adobe Certified Expert - Adobe Analytics Developer (Bonus if you also have certification in Tealium).
• 3 years of experience in digital analytics implementation in Adobe Launch/Adobe dynamic tag manager.
• 3 years of experience in Tag Management Solutions on Google Analytics or Adobe Analytics.
• 3 years of experience on digital marketing system implementation using tag management tool.
• Strong understanding of HTML, JavaScript, and web protocols to develop and implement analytics solutions.
• Ability to manage multiple concurrent projects/initiatives.
• A bachelor's degree in Computer Science, Data Science, Analytics, or Engineering. A master’s level education is an asset.

At Apply Digital, we value humanity, diversity, and authenticity as much as we do excellence and innovation. We aim to live our SHAPE values (Smart, Humble, Active, Positive, Excellent) every day in the work we do and how we work together.

If this aligns with your values, we encourage you to apply for a role that aligns with your experience.