Digital Marketing Lead - Remote
Overview
Join our innovative and rapidly expanding SaaS company as a Digital Marketing Lead, where you will play a pivotal role in transforming our digital strategies. We are recognized for our cutting-edge cloud-based Warehouse Management Systems (WMS) and integrated solutions that empower mid-market businesses to excel in a complex supply chain landscape. If you are a driven digital marketing professional with a passion for achieving results, we invite you to be a part of our dynamic team.
Key Responsibilities
- Lead the planning and execution of both paid and organic marketing initiatives (PPC, SEO, social media).
- Design and manage effective email marketing campaigns aimed at converting subscribers.
- Drive SEO efforts to enhance our organic visibility and traffic.
- Collaborate cross-functionally with sales, product, and customer success teams to ensure marketing strategies align with business objectives.
- Analyze marketing performance data, identify trends, and provide actionable insights.
- Stay abreast of industry trends and experiment with new marketing strategies to foster continuous improvement.
Required Skills
- Proven expertise in inbound marketing within the B2B SaaS domain.
- Strong analytical skills to interpret data and inform decision-making.
- Hands-on proficiency with digital marketing tools, including Meta Ads Platform, Google Analytics, and HubSpot.
- Creative and strategic thinker, balancing immediate results with long-term brand goals.
- Exceptional communication and collaboration abilities.
Qualifications
- A minimum of 4 years of demonstrated success in digital marketing.
- Experience in utilizing data to optimize campaigns and drive growth.
- Ability to thrive in a fast-paced, collaborative environment.
Career Growth Opportunities
As you take the lead in our digital marketing efforts, you will have the distinct opportunity to experiment with innovative strategies and expand your professional skill set. Our commitment to your career development ensures you will grow within a forward-thinking organization.
Company Culture And Values
We pride ourselves on fostering a collaborative work environment that encourages a culture of creativity and accountability. Our team’s success is rooted in our commitment to data-driven decisions and a passion for continuous improvement, making it an ideal place for ambitious professionals.
Compensation And Benefits
- Remote work flexibility, allowing you to operate from your preferred location.
- Unlimited PTO to ensure a healthy work-life balance.
- 401k plan with a 4% company match to support your future.
- Comprehensive medical, dental, and vision insurance for you and your family.
- Paid holidays and sick days to prioritize your well-being.
Employment Type: Full-Time