Digital Marketing Analyst jobs in Colchester, VT

Digital Marketing Analyst supports the digital marketing strategy by implementing programs and tactics to increase product demand, enhance sales, identify additional sales channels, attract traffic to the company website, and promote an online presence. Utilizes search engine optimization (SEO) analytics and search engine marketing (SEM) techniques to increase traffic to the website. Being a Digital Marketing Analyst develops, curates, and deploys compelling content to attract, engage and retain visitors and promote sales. Prepares and launches social media, email, and mobile marketing campaigns. Additionally, Digital Marketing Analyst collects and analyzes online statistics to identify marketplace trends and best practices to optimize online marketing performance. Requires a bachelor's degree. Typically reports to a manager. The Digital Marketing Analyst work is closely managed. Works on projects/matters of limited complexity in a support role. To be a Digital Marketing Analyst typically requires 0-2 years of related experience. (Copyright 2024 Salary.com)

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Digital Marketing Specialist I
  • Flow Control Group
  • South Burlington, VT FULL_TIME
  • Company: Instrumart

    About Us
    "There's an engineer behind everything we sell.”

    This isn't just a tagline. We have a team of 20 applications engineers that serve as our primary sales force, troubleshooters, and technical support staff. Yeah, we ask a lot of them but they're pretty smart. If you know what you're looking for, you can quickly and easily go online or call us to place an order. But, if you have a question or aren't entirely sure what you need or what might work best, then call us! Our engineer will work with you to find the best solution for your unique situation and, once you've made your purchase, they will continue to provide support for the life of that product.

    Summary
    The Digital Marketing Specialist is a member of the Marketing Team and reports to the Director of Marketing. The Marketing Team aims to find, reach, grow, and drive as many qualified customers to Instrumart as possible. This role involves implementing various Digital Marketing practices, including paid search, display advertising, remarketing, custom content creation via blog posts, social media, and search engine optimization.

    Responsibilities

    Search Engine Marketing:
    • Develop Pay-Per-Click (PPC) Campaigns to drive relevant traffic to appropriate pages onwww.instrumart.com
    • Conduct quarterly Brand Review meetings with the Engineering Sales team to review product line performance
    • Maintain and monitor ROAS bids, impression share, conversions, quality score, and other important account metrics
    • Monitor and analyze account performance in search, display, remarketing, and video campaigns
    • Research and develop keyword sets for each new product
    • Write and design compelling text and image ads Search Engine Optimization:
    • Work closely with E-Commerce Team and Engineering Teams to enhance product landing pages via keyword optimization
    • Identify and implement strategies for increasing relevant organic site traffic
    • Create custom content for Instrumart.com via blog posts and application notes
    Social Media:
    • Contribute to building the Instrumart brand by managing Instrumart’s social media profiles
    on Facebook, Twitter, Linked In, and YouTube
    • Create, plan, coordinate, and execute Instrumart’s social media strategy
    • Maintain Instrumart’s social media calendar, gathering and creating custom content for
    daily posts via a platform tool like Hootsuite.com

    Required Skills:
    • 0-3 years experience in SEM and SEO strategies or Bachelor’s Degree in a related field
    • Understanding of digital marketing strategies and online customer acquisition
    • Prior experience with Google Adwords, Google Analytics, and Keyword Planner Tool
    • Knowledge of Moz Research Tools, Google Shopping/Merchant Center, Facebook & Linked In for Business
    • Knowledge of search engine algorithms and ranking strategies
    • Strong organizational skills and the ability to handle competing priorities
    • Strong interpersonal and verbal communication skills
    • Strong written communication skills
    • High levels of self-motivation and personal initiative
    #instrumart
    #FCG-L
    #LI-HS
    No Agencies, Please
  • 22 Days Ago

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DIGITAL MARKETING ASSISTANT
  • Flynn Center for the Performing Arts
  • Burlington, VT FULL_TIME
  • FLYNN CENTER FOR THE PERFORMING ARTS, LTD. HOURLY – NON-EXEMPT To apply, send a cover letter and resume to HResources@flynnvt.org. Basic Function The assistant supports the marketing team with a broad...
  • 5 Days Ago

F
Digital Marketing Specialist II
  • Flow Control Group
  • South Burlington, VT FULL_TIME
  • SummaryThe Digital Marketing Specialist II is a member of the Marketing Team and reports to the Director of Marketing. The Marketing Team aims to find, reach, grow, and drive as many qualified custome...
  • 16 Days Ago

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Digital Marketing, Manager - AEM
  • PRICE WATERHOUSE COOPERS
  • Montpelier, VT OTHER
  • A career in Sales and Marketing will provide you with the opportunity to focus on positioning a distinctive PwC brand in the marketplace and drive long term revenue growth for the Firm. You’ll focus o...
  • 1 Month Ago

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TACTICAL DIGITAL MARKETING SPECIALIST - WCAX
  • Gray Television
  • South Burlington, VT FULL_TIME
  • About Gray Television: Gray Television is a leading media company that owns and operates high-quality stations in 113 television markets that collectively reach 36 percent of US television households....
  • 5 Days Ago

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Specialist, Digital Marketing Operations (Remote in US/Canada) Eastern Time Zone
  • Power Factors
  • Williston, VT FULL_TIME
  • ABOUT POWER FACTORS Power Factors develops software that accelerates the global energy transition by empowering all renewable energy stakeholders to collaborate, automate critical workflows, and make ...
  • 5 Days Ago

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0 Digital Marketing Analyst jobs found in Colchester, VT area

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Advertising Operations Analyst
  • Quorum
  • Burlington, VT
  • Advertising Operations Analyst Quorum is a performance-based advertising platform that combines real-world audience data...
  • 4/29/2024 12:00:00 AM

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Associate Data Scientist
  • Cengage Group
  • Burlington, VT
  • **We believe in the power and joy of learning**At Cengage Group, our employees have a direct impact in helping students ...
  • 4/29/2024 12:00:00 AM

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Data Analyst | Hybrid
  • Ixis Llc
  • Burlington, VT
  • Job Description Job Description Salary:OverviewIXIS is seeking an energetic and curious professional to fill the positio...
  • 4/29/2024 12:00:00 AM

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Senior Lead Marketing Database Analyst
  • Lumen
  • Montpelier, VT
  • Lumen connects the world. We are igniting business growth by connecting people, data and applications quickly, securely,...
  • 4/28/2024 12:00:00 AM

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Insurance Product Developer
  • Diedre Moire Corp.
  • Colchester, VT
  • Insurance Product Developer - Commercial GL - Colchester, VT Insurance Product Analyst Developer Specialist Commercial L...
  • 4/28/2024 12:00:00 AM

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VP, Go-To-Market Strategy
  • Verint Systems Inc.
  • Montpelier, VT
  • Verint Systems, Inc. VP, Go-To-Market Strategy Montpelier , Vermont Apply Now At Verint, we believe customer engagement ...
  • 4/28/2024 12:00:00 AM

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Product & Compliance Analyst
  • Vermont Mutual Insurance Group
  • Montpelier, VT
  • Product & Compliance Analyst Not just another job, but an opportunity to work for one of the best insurance companies in...
  • 4/27/2024 12:00:00 AM

Colchester is a town in Chittenden County, Vermont, United States. The population was 17,067 as of the 2010 census. It is the fourth-most populous municipality and second-most populous town in the state of Vermont. Colchester is a suburb of Burlington–Vermont's most populous municipality. The town is directly to Burlington's north on the eastern shore of Lake Champlain to the west of the Green Mountains. The Vermont National Guard is based in the town, and it is also home to the campus of Saint Michael's College. Colchester is located on the shore of Malletts Bay, part of Lake Champlain. The w...
Source: Wikipedia (as of 04/11/2019). Read more from Wikipedia
Income Estimation for Digital Marketing Analyst jobs
$57,441 to $74,142
Colchester, Vermont area prices
were up 1.6% from a year ago

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