Digital Marketing Analyst supports the digital marketing strategy by implementing programs and tactics to increase product demand, enhance sales, identify additional sales channels, attract traffic to the company website, and promote an online presence. Utilizes search engine optimization (SEO) analytics and search engine marketing (SEM) techniques to increase traffic to the website. Being a Digital Marketing Analyst develops, curates, and deploys compelling content to attract, engage and retain visitors and promote sales. Prepares and launches social media, email, and mobile marketing campaigns. Additionally, Digital Marketing Analyst collects and analyzes online statistics to identify marketplace trends and best practices to optimize online marketing performance. Requires a bachelor's degree. Typically reports to a manager. The Digital Marketing Analyst work is closely managed. Works on projects/matters of limited complexity in a support role. To be a Digital Marketing Analyst typically requires 0-2 years of related experience. (Copyright 2024 Salary.com)
Senior Digital Account Planner/Analyst
SSDM Digital Marketing · Troy, MI
About SSDM
SSDM is a growing digital marketing agency that is seeing a massive spike in new business opportunities. And we don’t mean to brag, but the vast majority of our pitches are because someone has come knocking on our door and asked us to participate. Every spidy sense we have is tingling with the belief that 2024 will be one of the largest growth spurts in our 15 years of business. And we want someone great to come help drive that success and grow with us.
Are you obsessed with data, client success, taking action, and changing the game? If you are part ninja with a touch of nerd, come work with SSDM! We want your skills on our team to play a significant role in pushing our fast-growing company to new heights.
About the job
In this inaugural addition to the team at SSDM, you will be presented with the opportunity to help shape the way we craft our client’s strategies and tactics with far more insight and detail. You will help us see around the bend and forecast changes in their industries and their target consumer behaviors, allowing us to guide our clients into those changes in ways that will allow them to benefit and lead their industries. You will also bring a Sherlock-like ability to analyze data and hone in on even the most subtle shifts…and then translate those shifts into actionable plans.
You will work with both leadership and our account heads to dive into a wide range of in-depth intelligence, data, research findings and trends. Your analysis will support strategic, business performance, brand and direct initiatives. The vast majority of our work produces measurable outcomes, but our client’s needs and business objectives run the gamut.
Ideal Fit
You are a proactive problem solver with natural business acumen, a good dose of marketing experience and extremely high standards. You have often been told that you are a gifted strategist with a “can do” attitude. You are agile and experimental, bringing new ideas and moving fast to achieve goals.
Working well in a small, highly collaborative and occasionally, fast-paced team environment is a proven fit for you. You effectively analyze data and research to develop powerful strategic marketing decks, campaign insights and recommendations, creative briefs and more. Direct response/ performance marketing is something you are as passionate about as brand work, and easily present your ideas both internally and to the client. Being both a team player and self-starter are required. You should be equally comfortable in a lean entrepreneurial or large corporate client environment. We are looking for the right fit as much ( if not more) than the experience level.
Essential Duties and Responsibilities
Required Qualifications and Skills
Benefits
Comprehensive benefit package, including;
What does success look like in the first 30, 60, 90 days?
30 Days - you have your schedule and structure established with regular 1:1s, you build strong relationships with leadership and team members. You begin to delve into client industries and digest campaign histories and strategies.
60 Days - you hold regular strategy sessions to share valuable suggestions with account leads and leadership. You have recommended new data/research resources and begun to meet with clients, showcasing to them some initial findings and recommendations.
90 Days - you begin build and execute successful ad strategies and understand the nuances of our client’s needs, challenges and objectives. You begin to eke out insights that hint at changes around the bend and formulate recommendations that help SSDM and our clients prepare and excel within those changes.
What is our team like?
We previously made some mistakes in selecting and hiring folks at SSDM that were not ideal fits. We have corrected those mistakes and worked diligently support and grow the best of our hires. We have also become much more rigorous and experienced in hiring the right team members. We think our team is amazing and seek to bring only other equally capable, driven, intelligent doers into the mix. We gather as a team outside of the office on occasion and have full team events multiple times a year. We think the “team” attitude and devotion to our clients’ outcomes is a big part of our secret sauce.
You will report to the VP of Agency Experience who has done account strategy work in the past, but you will also work closely with the partners and account leads. You will get to know and be welcomed by everyone.
The hiring process/steps
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