Digital Marketing Analyst jobs in Lafayette, LA

Position Title: Housing Administration: Digital Marketing Coordinator

Department: 81001|Housing Administration

Responsibilities:

The University of Louisiana at Lafayette is seeking a Social Media Coordinator within University Housing. This position is responsible for producing and creating progressive video, graphic, and animated motion projects to highlight and feature University Housing in a prominent manner to the public via the department’s digital and social media channels, official websites, and billboard displays.

Duties:

·         Partner with department staff to ensure that social media platforms and respective websites are in line with the department’s overall strategic communications, branding, and marketing objectives.

·         Generate, edit, publish and share engaging content frequently, as determined by supervisor (e.g. original text, photos, videos and news)

·         Collaborate with internal teams to create landing pages and optimize user experience

·         Utilize strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points

·         Develop an optimal posting schedule, considering web traffic and customer engagement metrics

·         Performing research on current benchmark trends and audience preferences

·         Plans and executes web, email, and social media advertising campaigns.

·         Performs other duties as assigned by supervisor.

Qualifications:

·         Proficiency with digital marketing, social media sites, and management platforms

·         Demonstrated skill in social media content generation, skill in interpersonal communication, collaboration and prioritization of work assignments required.

·         Bachelor’s Degree in Communications, Marketing, Public Relations, or closely related field required

·         2 years of related experience required.

Job Ad# (req2058)