Digital Marketing Analyst jobs in Springfield, PA

Exceed the expectations of our residential mortgage borrowers & business partners through superior service, simple processes, and effective communications.

We deliver on this mission by empowering our employees by encouraging and recognizing superior performance and innovative solutions, by promoting teamwork and divisional cooperation.

Primary Function

The Digital Marketing Analyst is responsible for playing a pivotal role in driving the Company’s website relevance and performance through meticulous keyword research, optimization, and data analysis.

Principal Duties

• Keyword Research: Conduct comprehensive keyword research, selection, and optimization to enhance website relevance and performance.
• Search Engine Optimization (SEO) Strategy: Implement and maintain SEO best practices and on-page content optimizations, perform detailed page analysis and crawls, and generate reports to guide strategic improvements.
• Search Engine Marketing (SEM) Strategy: Develop and execute SEM strategies to increase visibility and drive traffic through paid search campaigns
• Web Testing Strategy: Utilize A/B testing methodologies for ad copy, landing pages, and bid strategies to drive performance.
• Performance Tracking: Monitor and analyze website performance using tools like Google Analytics and Tag Management.
• Performs related duties as assigned by management.
  
  

Education and Experience

• Bachelor’s degree in Marketing, Communications, Business, or a related field.
• 2-4 years’ experience in digital marketing, with a proven track record of managing channel performance.
• Mortgage industry experience highly preferred.
• Financial Services company experience a plus.
  
  

Knowledge, Skills, And Abilities

• Strong expertise in keyword research, selection, and optimization.
• Deep knowledge of SEO best practices and on-page content optimization.
• Ability to run detailed page analysis and generate comprehensive reports.
• Experience with A/B testing methodologies for ads, landing pages, and bid strategies.
• Familiarity with Google Analytics and Tag Management is a plus.
• Strong analytical and problem-solving skills.
• Excellent communication and teamwork abilities.
  
  

While this description is intended to be an accurate reflection of the position’s requirements, it in no way implies/states that these are the only job responsibilities. Management reserves the right to modify, add or remove duties and request other duties, as necessary.

By applying to this position candidate acknowledges that this is not a remote role and is required to be on-site.

The salary range for this position is expected to be in the $75k - $85k range, depending upon experience.

All employees are required to have smart phones that meet Company security standards with the ability to install apps such as Okta Verify and Microsoft Authenticator. Employment will be contingent on this requirement.

Company Perks

• 15 Paid Time Off (PTO) days and 18 after 1st anniversary!
• 9 Paid Holidays
• Casual Workplace
• Employee Engagement Activities
  
  

Company Benefits

• Medical (including Health Savings Account & Flexible Savings Account)
• Dental - RX – Vision – Life, Disability Insurance – 401(k) Plan with company match! – Employee Assistance Plan
• Performance-based Incentives
• Pet Insurance
• Advancement Opportunities
  
  

Newrez NOW

• Our Corporate Social Responsibility program, Newrez NOW, empowers employees to become leaders in their communities through a robust program that includes volunteering, philanthropy, nonprofit grants, and more
• 1 Volunteer Time Off (VTO) day, company-paid volunteer day where all eligible employees may participate in a volunteer event with a nonprofit of their choice
• Employee Matching Gifts Program: We will match monetary employee donations to eligible non-profit organizations, dollar-for-dollar, up to $1,000 per employee
• Newrez Grants Program: Newrez hosts a giving portal where we provide employees an abundance of resources to search for an opportunity to donate their time or monetary contributions
  
  

Equal Employment Opportunity

We're proud to be an equal opportunity employer- and celebrate our employees' differences, including race, color, religion, sex, sexual orientation, gender identity, national origin, age, disability, and Veteran status. Different makes us better.

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