Digital Marketing Director develops and implements the digital marketing strategy and leads tactical operations to increase product demand, enhance sales, identify additional sales channels, attract traffic to the company website, and promote an online presence. Utilizes search engine optimization (SEO) analytics and search engine marketing (SEM) techniques to increase traffic to the website. Being a Digital Marketing Director leads the development, curation, and deployment of compelling content to attract, engage and retain visitors and promote sales. Employs social media, email, and mobile marketing campaigns. Additionally, Digital Marketing Director reviews online statistics, marketplace trends, and best practices to optimize online marketing performance. Requires a bachelor's degree. Typically reports to top management. The Digital Marketing Director manages a departmental sub-function within a broader departmental function. Creates functional strategies and specific objectives for the sub-function and develops budgets/policies/procedures to support the functional infrastructure. To be a Digital Marketing Director typically requires 5+ years of managerial experience. Deep knowledge of the managed sub-function and solid knowledge of the overall departmental function. (Copyright 2024 Salary.com)
Digital Marketing Coordinator
Position Summary:
We are seeking an enthusiastic, high energy, data driven and creativeDigital Marketing Coordinatorto lead and drive the development and execution of our fully integrated cross-channel digital marketing programs across the organization. Reporting to the VP of Digital Marketing & Merchandising this position is responsible for management of all online advertising programs and partnerships and for meeting all traffic, revenue and profit goals for each digital program.
Digital Marketing Responsibilities:
Digital marketing is paramount to the growth of online traffic, sales and new customer acquisition. This role will lead the development, execution and expansion of new and existing online marketing programs across all brands.
Education/Certification:
Experience Required:
About the Company
Books-A-Million, America’s Hometown Bookseller since 1917
Founded in 1917 as a street corner newsstand in Florence, Alabama, Books-A-Million, Inc. (BAM!) has grown to become the second largest chain of bookstores in the United States, operating over 220 stores in 32 states as well as an on-line store, www.booksamillion.com