Digital Marketing Director jobs in Tuscaloosa, AL

GRO, a full-service digital marketing and creative agency with offices in Alabama, Tennessee, and Michigan, is looking for an experienced Digital Marketing Specialist to join our growing agency in Nashville. The ideal candidate is smart, ambitious, and analytical. The Digital Marketing Specialist will create, manage, and optimize our client’s paid advertising campaigns. This candidate should be autonomous, organized, proactive, articulate, and collaborative, as well as being a highly effective problem solver.

This position has a half-time work from home policy in place, in order to give employees flexibility in their schedule and provide a better work/life balance.

Job Duties & Responsibilities

• Develop, execute and manage advertising campaigns using various digital advertising platforms including, but not limited to: Google Ads, Google Doubleclick, Bing Ads, Facebook Business Manager, LinkedIn Ads, Pinterest Ads, Snapchat Ads for business, Geo-fencing, and other DSPs
• Collaborate with client-facing teams on research, campaign creation, and optimization efforts
• Be present on client calls where technical expertise may be necessary
• Ensure proper tracking and attribution using Google Tag Manager, Google Analytics, Facebook Pixels, etc.
• Monitor and report performance of campaigns, along with providing recommendations for improvements
• Translate strategic recommendations concerning digital experiences into actionable items
• Effectively manage budgets throughout the month
• Demonstrate an unparalleled enthusiasm and passion through continuously improving skills and staying abreast of industry and relevant news​

Requirements Qualifications

• A minimum of 3 years of experience in creating and managing paid search, display, and social campaigns
• Strong written and verbal communication skills
• Ability to work independently as well as with a team
• Experience with Google Tag Manager, Google Analytics and Facebook Pixel management
• Problem-solving skills; ability to adapt to new technologies
• The desire to research and test new opportunities within the growing search marketplace
• Able to multi-task and prioritize—must work well under pressure.
• Knowledge of integrated digital media campaign planning and execution
• Demonstrated grasp of leveraging KPIs to interpret results and make data-based decisions

Applicants must be authorized to work for ANY employer in the U.S. We are unable to sponsor or take over sponsorship of an employment Visa at this time.

Benefits

• Blue Cross Blue Shield health insurance
• MetLife Dental Insurance & VSP Vision Insurance – after 90 days
• Group Term Life Insurance and Accidental Death Insurance – after 90 days
• Flexible Spending Account (FSA) & Health Savings Accounts (HSA)
• MetLife Life and Disability Insurance, Aflac Voluntary Life Insurance
• Paid Time Off (PTO) 10 days of PTO then 15 days upon your 5-year anniversary
• Option to participate in the company 401k after 12 months of employment
• Holiday Pay (New Year's Day, Good Friday, Memorial Day, Independence Day, Labor Day, Thanksgiving Day, and the following Friday, Christmas Eve, Christmas Day), In addition, you will receive a day off for your birthday that you can use at your discretion either on your birthday, or the Friday or Monday prior or following.