Digital Marketing Director jobs in Alsea, OR

At Yogi, we’re seeking a Director level team member to lead the identification of opportunities and development of digital solutions with a user-first mindset, a strong understanding of back and front-end systems, and to develop data pipelines to track, analyze, and improve our digital products. This role requires a candidate who has excellent analytical, organizational, and communication skills for working with a team to interpret large amounts of data. This is a user-centric role, working to translate the needs of users into a world-class digital experience.  This role may be located at either our manufacturing facility in Eugene, Oregon, US, Hamburg, Germany location or remote. 

WHO WE ARE:

We exist to inspire and enhance everyday life. We are here to be the best global well-being company by creating meaningful products and experiences that serve all people around the globe as often as we can.  Our guiding principles, beliefs, and philosophies shape our identity. They are the essence of our culture and define how we do what we do.

We inspire, enable and empower our partners, team members, customers, and consumers to not just follow, but to become leaders in partnership with us in service of leaving the world better off because we are in it together.

OUR INVESTMENT IN YOU:

•    We offer competitive compensation, including a generous annual bonus.  

•    We have exceptional wellbeing-focused benefits including health, dental, vision and alternative care, life and disability insurance, retirement, paid time off, company picnics, social activities, and a surprise every so often!  Who doesn’t love a surprise? 

•    Hybrid & Remote work

•    As a certified B Corp, we’re a company that lives our values every day.

•    We work in a LEED certified facility which prioritizes the planet in our daily operations and optimizes our employee experience while at work. 

•    We prioritize sustainability as a business by embedding it into our values, our strategic priorities, our decision-making, and our resource allocations.

•    Our Nourish Market provides employees subsidized healthy lunch and snack options.

•    We commit to our purpose in every aspect of our culture. 

•    We have employees that are committed to “Doing Good” in our community and around the world.

•    We are a growing company with products that customers love. 

•    We believe in investing in you and your growth and development. 

WHAT YOU’LL OWN:                                               

•    Drive strategies and long-term vision to build best-in-class digital products 

•    Craft a product vision (short and long-term) and convert it to concrete strategy 

•    Participate in market research, validation, and white space analysis to identify opportunities for new or existing features and functionalities 

•    Partner with business owners and agile product teams to build roadmaps that will be reflected in the company's broader portfolio planning 

•    Partner with executive team to identify key capabilities needed as well as potential issues 

•    Work with brand and digital marketing to develop positioning and messaging and ensure differentiation from competitors 

•    Conduct user research and usability studies, collaborating with designers, developers, and research teams throughout the process

•    Develop and implement pipelines that extract, transform, and load data into an information product 

•    Partner with IT and agency partners to manage roadmap and backlog for all digital products, ensuring that capabilities are delivered on time and per expectation 

•    Oversee requirements discovery, solution design, user story writing, feature development, and user acceptance testing 

•    Monitor and evaluate product performance to facilitate continuous iteration and improvement 

•    Partner regularly with cross-functional teams to ensure alignment on feature development and prioritization 

•    Enroll the organization in new digital products and their impact to the business

•    Communicate digital experience performance and escalate any known issues

WHAT YOU KNOW AND HAVE EXPERIENCED: 

•    7 to 10 years’ experience in digital product management or similar role

•    Strong analytical, prioritization and negotiating skills

•    Experience in usability and user-focused design

•    Passion for building great digital products to solve consumer and business problems

•    Leadership experience 

•    Good experience in Project Management

•    Experience leading and working with agency and freelance partners

YOU’LL BE A GREAT FIT:

•    Strong and ambitious to make things happen and to achieve positive results

•    Creativity to develop new ideas and strong analytical & strategical mind-set at the same time

•    Respectful, open, and honest person 

•    Proactive communication

•    Project management skills 

•    Good understanding of various digital tools and technology (ie. ecommerce, CMS, PIM and DAM)

•    Fluency in business English, spoken and written

•    Ability for some traveling within US or EU

•    Experience with SQL queries and with back-end and front-end programming languages such as Java, HTML, CSS preferred, but not required

WHAT WE DO:

We manufacture Yogi and Choice Organics brand products. Yogi has over 40 tea blends made from 140 exotic spices and botanicals sourced from 100% non-GMO growers around the globe. These herbal, green, and black teas are formulated for delicious taste and healthful benefits. Choice Organics offers a collection of organic traditional tea, herbal tea, and unique, flavorful organic tea blends. Choice teas are sourced exclusively from 100% organic and non-GMO growers around the world and are beautifully balanced to perfection for a full-flavored taste experience.

East West Tea Company is an equal opportunity employer. We value and respect each person's individuality and unique talents. We honor diversity and inclusion. The strength of our people and our guiding principles contribute to East West Tea's leadership and continued success in the natural tea category.

Please apply directly on our Career Site.  We look forward to connecting with you soon!