Digital Marketing Manager manages and implements the digital marketing strategy and leads tactical operations to increase product demand, enhance sales, identify additional sales channels, attract traffic to the company website, and promote an online presence. Utilizes search engine optimization (SEO) analytics and search engine marketing (SEM) techniques to increase traffic to the website. Being a Digital Marketing Manager leads the development, curation, and deployment of compelling content to attract, engage and retain visitors and promote sales. Employs social media, email, and mobile marketing campaigns. Additionally, Digital Marketing Manager reviews online statistics, marketplace trends, and best practices to optimize online marketing performance. Requires a bachelor's degree. Typically reports to a director. The Digital Marketing Manager manages subordinate staff in the day-to-day performance of their jobs. True first level manager. Ensures that project/department milestones/goals are met and adhering to approved budgets. Has full authority for personnel actions. To be a Digital Marketing Manager typically requires 5 years experience in the related area as an individual contributor. 1 - 3 years supervisory experience may be required. Extensive knowledge of the function and department processes. (Copyright 2024 Salary.com)
About the Opportunity
At Medifast, our team members are relentless in our mission of driving Lifelong Transformation, One Healthy Habit at a Time®. When you join Medifast, you become part of a dynamic, fast-growing community of highly motivated, like-hearted people who share a passion for promoting health and wellness. Just as OPTAVIA Coaches inspire Clients to reach their personal wellness goals, at Medifast, we inspire each other to bring our best to work each day to further our shared mission. If you want to build a rewarding career that makes lives better on a daily basis, Medifast may be the perfect place for you.
Overview of Position
The Manager, Digital Marketing will be responsible for omni-channel digital marketing, online and offline customer experience, email campaigns, and advertising plans targeting new clients. This role will also develop, plan, and gather creative marketing content required for best-in-class digital marketing activations and reactivations in support of our corporate goals.
Email distributions and campaigns tasks include developing, reviewing and proofing copy for brand consistency, A/B testing, improving CTAs conversion, reducing bounce rates, creating and managing the database for audience segmentations/lists, utilizing data extensions, analyzing campaigns, and designing around customer journeys.
Digital performance marketing tasks include leveraging the brand and company program/products to drive Client acquisition and loyalty, partnering with internal teams and external partners on national advertising campaigns for awareness and conversion, commercializing public relations and content strategies, influencer marketing and traditional marketing initiatives (such as mailing, podcasting, partnership marketing, trade conferencing, etc.).
This position will lead the ownership of digital journey mapping, email campaigns, managing content alignment for trigger, recognition and event related emails – including content automations as needed. This position will work collaboratively within and across teams to execute successfully.
A strong digital marketing portfolio (pdf or website) showcasing successful strategies, revenue-driven results and project achievements based on data insights is required for consideration.
Opportunity Highlights
II. Job Responsibilities
III. Scope
The Manager, Digital Marketing will oversee the day-to-day development, organization and deployment of highly personalized media buys and email campaigns to ensure the accuracy, timeliness, and cutting-edge distributions targeting our key audiences to meet and achieve the annual strategic vision and goals.
Responsible for creating and managing content, timelines, graphics and branding for front-end development, advertising creatives, email campaigns, as well as content management of OPTAVIA digital tools. Gathering content from variable stakeholders such as Marketing, Branding, CCX Events, Recognition, Digital Products, Business Programs, Training and Support, and others to build a cohesive SalesForce Marketing Cloud communications platform. This role always supports peak seasons with executing and reviewing an assorted variety of digital content from a myriad of Teams all while measuring data results and achieving acquisition/retention goals.
Partnering with cross functional teams to help evaluate or work with new service providers, for special projects. This role will work towards building on digital marketing initiatives including A/B testing, improved conversion, web analytics, segmented journeys, email campaigns, first-party data, media optimization, and search engine optimization. The role will be naturally involved in website management projects and tasks.
This position will manage a Digital Marketing Specialist.
IV. Knowledge, Education, Skills & Abilities
At Medifast, Relationships Are At The Center Of What We Do!
We thrive by elevating our connections with one another as well as with our Coaches & Clients. We believe that everyone has the potential to be OUTSTANDING. The Medifast culture is built on seven core values: integrity, courage, teaming, accountability, empowerment, partnership and diversity. These values aren’t just words on a page – they are celebrated as a core part of the company’s philosophy.
We Lead By…
Mastering Relationships: We build trust, promote collaboration and we are reliable.
Being Innovative: We strive to improve things in our areas of influence; test, refine and expand within the business strategy; and reach beyond real and perceived boundaries.
Simplifying: We are committed to making things measurable, repeatable and scalable; focusing on outcomes not activities; and eliminating complexity to increase focus.
Anticipating: We predict long-term business and organizational needs; challenge assumptions; and expect and prepare for the unexpected.
About Medifast®:
Medifast (NYSE: MED) is the health and wellness company known for its habit-based and coach-guided lifestyle solution OPTAVIA®, which provides people with a simple, yet comprehensive approach to help them achieve lasting optimal health and wellbeing. OPTAVIA's lifestyle plans deliver clinically proven health benefits as well as evidence-based tools, including scientifically developed products and a framework for habit creation reinforced by independent Coaches and Community support. As a physician-founded company with a 40 year history, Medifast is a leader in the U.S. weight management industry. Through a collaboration with the national virtual primary care provider LifeMD, OPTAVIA customers have access to board-certified affiliated clinicians and medications, such as GLP-1s, that support treatment plans for obesity and other health conditions. The company continues to innovate and build upon its scientific and clinical heritage to fulfill its mission of offering the world Lifelong Transformation, One Healthy Habit at a Time®. Medifast was recognized in 2023 by Financial Times as one of The Americas' Fastest Growing Companies and in 2022 as one of America's Best Mid-Sized Companies by Forbes. For more information, visit MedifastInc.com and OPTAVIA.com and follow @Medifast on X.
Thank you for taking the time to learn more about Medifast.
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