Digital Marketing Manager jobs in Lansing, MI

Digital Marketing Manager manages and implements the digital marketing strategy and leads tactical operations to increase product demand, enhance sales, identify additional sales channels, attract traffic to the company website, and promote an online presence. Utilizes search engine optimization (SEO) analytics and search engine marketing (SEM) techniques to increase traffic to the website. Being a Digital Marketing Manager leads the development, curation, and deployment of compelling content to attract, engage and retain visitors and promote sales. Employs social media, email, and mobile marketing campaigns. Additionally, Digital Marketing Manager reviews online statistics, marketplace trends, and best practices to optimize online marketing performance. Requires a bachelor's degree. Typically reports to a director. The Digital Marketing Manager manages subordinate staff in the day-to-day performance of their jobs. True first level manager. Ensures that project/department milestones/goals are met and adhering to approved budgets. Has full authority for personnel actions. To be a Digital Marketing Manager typically requires 5 years experience in the related area as an individual contributor. 1 - 3 years supervisory experience may be required. Extensive knowledge of the function and department processes. (Copyright 2024 Salary.com)

Recently Added Digital Marketing Manager jobs

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Digital Marketing Specialist
  • Güd Marketing, Inc.
  • Lansing, MI FULL_TIME
  • Position Title: DIGITAL MEDIA SPECIALIST
    Compensation: $40,000-$45,000
    FSLA/Position Type: Exempt (Full time)
    Reports To: Media Manager
    • Position may be filled prior to Application Deadline, based on qualified resumes received. Please be assured that all information received is held in the highest confidence!
    Position Description:
    The digital marketing specialist will drive digital and social media marketing efforts for all client work. The person in this position will serve as an expert in digital and social media strategies, striving to optimize lead generation, nurturing and conversion through various digital and social media campaigns. This position reports to the media manager and is responsible for integrating digital and social media marketing with all marketing/advertising, public relations/outreach, traditional media and grassroots marketing initiatives.
    Essential Responsibilities & Duties:
    • Initiate conversations and own digital and paid social marketing best practices and standards within the organization, including reporting, measurement and return on investment (ROI) for digital campaigns.
    • Plan and execute all digital marketing, including SEO/SEM, email, social influencer, paid social and display marketing campaigns.
    • Work with the development team to strategize and recommend best practices and user-flow strategies.
    • Use strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points.
    • Lead planning for digital and paid social media marketing, participate in client launch meetings and work with activation team to create an integrated communications plan.
    • Implement and manage multiple digital and paid social media ad campaigns for a variety of clients, including setting up ad accounts, content creation, scheduling, monitoring and reporting.
    • Manage budgets for paid social media advertising and paid search, making sure ad campaigns are pacing correctly and are optimized for best performance.
    • Craft strong and unique content and copy for multiple tactics, including paid social media placements, content marketing articles, blogs and websites.
    • Consolidate metrics and provide ongoing reporting and analytics to the media manager and provide guidance for program optimization.
    • Benchmark digital activities against those of our peers in the industry; improve digital marketing strategy and tactics to “get ahead of the curve.”
    • Establish, measure, optimize and report performance of all digital marketing campaigns and assess against goals (ROI and KPIs).
    • Evaluate emerging technologies. Provide thought leadership and perspective for adoption where appropriate.
    Essential Skills Necessary:
    • Highly creative with experience in identifying target audiences and devising digital campaigns that engage, inform and motivate
    • Strong analytical skills and data-driven thinking
    • Demonstrable experience thriving in a fast-paced, deadline-oriented environment
    • Public speaking and presentation experience preferred
    • Broad interest in marketing and advertising
    • Willingness to take initiative and work hard
    • Ability to work successfully with diverse teammates and people with different work styles
    • Ability to communicate effectively, as well as efficiently and briefly, with multiple individuals and teams throughout the day
    Education & Professional Experience:
    • Bachelor’s degree in marketing or a related field
    • Strong written and verbal communication skills
    • Demonstrable experience leading and managing SEO/SEM, email, social media and display campaigns
    • Experience in optimizing landing pages and user funnels
    • Experience with A/B and multivariate experiments
    • Solid knowledge of website analytics tools (e.g., Google Analytics, Omniture)
    • Working knowledge in setting up and optimizing Google Ads campaigns
    • Working knowledge in social media ad campaigns for business pages
    About Güd Marketing
    Güd Marketing is a comprehensive and integrated marketing firm. Established in 1978, we are one of the oldest and largest marketing agencies in Mid-Michigan, serving the Midwest and beyond. The team at Güd Marketing is curious, driven and caring. We celebrate differences, do the right thing and embrace a can-do attitude.
    Through research and diversity of thought, we create insightful strategies designed to enhance the communications goals of the organizations we serve. We distill this information into compelling messages that educate, inspire and move people to create strong, safe, healthy and welcoming communities. To learn more, visit www.GudMarketing.com.
    Güd Marketing embraces diversity in all its forms and prides itself on creating a fully inclusive and welcoming environment for our team. We strongly encourage minorities, women, LGBTQ persons and those with disabilities to apply
    Güd Marketing Equal Employment Opportunity (EEO) Statement:
    Güd Marketing provides Equal Employment Opportunities (EEO) to all employees and applicants for employment without regard to race, color, religion, gender identity, national origin, age, disability, sexual orientation, or veteran status. In addition to federal law requirements. Güd Marketing complies with applicable state and local laws governing nondiscrimination in employment in every location in which the company has facilities. This policy applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfers, leaves of absence, compensation and/or training.
  • 19 Days Ago
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Digital Marketing Specialist
  • Collins Consulting
  • Okemos, MI FULL_TIME
  • Job Tittle: Digital Media Specialist Job Location: Livonia, MI Job Type: Livonia, Mi (Hybrid Office: Tues/Thurs) Responsibilities Continually supervise paid media campaigns to ensure performance is in...
  • 5 Days Ago
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DIGITAL MARKETING CONSULTANT - WILX
  • Gray Television
  • Lansing, MI FULL_TIME
  • About Gray Television: Gray Television is a leading media company that owns and operates high-quality stations in 113 television markets that collectively reach 36 percent of US television households....
  • 2 Months Ago
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Project Manager (Infra & Alpplication) - Lansing, MI
  • Digital Technology Solutions
  • Lansing, MI FULL_TIME
  • Job DetailsDTS is looking for experienced Project Manager for a direct client position in Lansing, MI Top Skills & Years of Experience Required: 5 years of IT software Project Management experience ma...
  • 14 Days Ago
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Brand Manager - Entry Level
  • White Water Marketing
  • Lansing, MI FULL_TIME
  • Company DescriptionWhite Water Marketing is currently on the lookout for top performing competitors who obtain a passion for results, a positive attitude, and competitiveness and camaraderie in the wo...
  • Just Posted
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Public Relations Manager
  • Güd Marketing, Inc.
  • Lansing, MI FULL_TIME
  • Position Title: Public Relations Manager Compensation: $55,000-$70,000 FSLA/Position Type: Salary Exempt (Full time) Created/Revised: Oct. 12, 2023 Application Deadline: Nov. 3, 2023 Position may be f...
  • 27 Days Ago
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0 Digital Marketing Manager jobs found in Lansing, MI area

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B2B Sales / Market Manager
  • Family Heritage - Skip Smith
  • Lansing, MI
  • Job Description Job Description Agency Builder and Sales Leaders S.M. Smith & Associates is expanding, and we are lookin...
  • 5/12/2024 12:00:00 AM
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Product Marketing Coordinator
  • Tech Providers, Inc
  • Jackson, MI
  • Job title: Marketing Coordinator Duration: 12 months contract position with a potential for extension Location: Jackson,...
  • 5/12/2024 12:00:00 AM
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Manager of Client Marketing
  • Franklin Energy
  • Lansing, MI
  • COMPANY Summary As a combined organization, Franklin Energy and AM Conservation Group is undertaking what is perhaps the...
  • 5/12/2024 12:00:00 AM
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Organic Search Marketing Manager
  • Liquid Web
  • Lansing, MI
  • Description Position at Liquid Web At Liquid Web our commitment to people is at the heart of everything we do. As an exc...
  • 5/11/2024 12:00:00 AM
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Community Manager - MI, Lansing - S Capitol Ave
  • IWG PLC
  • Lansing, MI
  • Community Manager Address: 501 S Capitol Ave 1st Floor 48933 Lansing The world of work is changingshort commutes, flexib...
  • 5/11/2024 12:00:00 AM
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Maintenance Technician
  • DTN Management
  • Okemos, MI
  • Job Title: Service Technician I Reports to: Service Manager Company Overview DTN is a 50 year old vertically integrated ...
  • 5/11/2024 12:00:00 AM
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Retail Event Marketer
  • Leaf Home
  • Lansing, MI
  • Meet Leaf Home, the leading provider of technology-driven home solutions that is on a mission to make homeownership easy...
  • 5/11/2024 12:00:00 AM
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Marketing Manager
  • EG Workforce Solutions
  • Hastings, MI
  • A great company in the Hastings, MI area is adding a Marketing Manager to their growing team! This company offers a wond...
  • 5/9/2024 12:00:00 AM
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About Lansing, Michigan

Lansing /ˈlænsɪŋ/ is the capital of the U.S. state of Michigan. It is mostly in Ingham County, although portions of the city extend west into Eaton County and north into Clinton County. The 2010 Census placed the city's population at 114,297, making it the fifth largest city in Michigan. The population of its Metropolitan Statistical Area (MSA) was 464,036, while the even larger Combined Statistical Area (CSA) population, which includes Shiawassee County, was 534,684. It was named the new state capital of Michigan in 1847, ten years after Michigan became a state. The Lansing metropolitan area,...
Source: Wikipedia (as of 04/11/2019). Read more from Wikipedia
Income Estimation for Digital Marketing Manager jobs
$110,179 to $152,504
Lansing, Michigan area prices
were up 1.3% from a year ago
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What does a Digital Marketing Manager do?

Digital Marketing Manager in Duluth, MN
Employers or hiring managers usually request resumes from applicants so they can see if the applicant has the required attributes and experience for the job.
October 29, 2019
Digital Marketing Manager in Lexington, KY
In my opinion, today’s Marketing Manager is required to know too much.
January 23, 2020
Digital Marketing Manager in El Paso, TX
Thus the term ‘digital marketing’ started receiving more attention and as with every other profession there is always a place for a ‘manager’.
January 07, 2020