Director of Customer Insights develops and directs customer/consumer insights strategic projects to collect, study and utilize data reflecting customer behaviors, sentiments, trends, and preferences to support product development decisions and shape marketing actions. Leads insights team in market research initiatives focused on using customer, sales, brand, industry trends, and other significant data in statistical analysis. Being a Director of Customer Insights designs and implements qualitative and quantitative research projects and methodologies including focus groups, interviews, and surveys that yield data required for developing insights to measure customer perceptions and satisfaction. Interprets research findings and marketing program results into insights and guidance for strategic product development. Additionally, Director of Customer Insights requires a bachelor's degree. Typically reports to top management. The Director of Customer Insights manages a departmental sub-function within a broader departmental function. Creates functional strategies and specific objectives for the sub-function and develops budgets/policies/procedures to support the functional infrastructure. To be a Director of Customer Insights typically requires 5+ years of managerial experience. Deep knowledge of the managed sub-function and solid knowledge of the overall departmental function. (Copyright 2024 Salary.com)
Associate Client Director – Strong Analytics & Insights - Based in NW Arkansas
Reference ID: REFID721169
Location: Must be based in NW Arkansas area: Rogers, Fayetteville, Springdale
Schedule: Hybrid, 3x week (rotating days) at client site in Springdale
About this job
As a Customer Success & Insights leader, you are responsible for all client activity and the overall success of NielsenIQ at the customer. This includes driving timely outcomes and client value through the data and analytics, which drive the overall customer experience and elevate NIQ's performance. This role has deep knowledge of the customer’s business and industry that enables you to identify new opportunities for NIQ to drive value. Works successfully across a matrixed organization structure, fully leveraging the service model.
At NielsenIQ, we work with U.S. manufacturers and retailers to help them understand their consumers and optimize their business. When you join the NielsenIQ team, you’re signing up for an experience that requires flexibility, curiosity, and passion.
Responsibilities
Qualifications
Are you a strong leader with a passion for driving client impact? Are you flexible and able to easily adapt to a dynamic work environment? Can you tell a story that captures the audience and brings them along your journey? Can you work collaboratively as part of a remote team within a dynamic and challenging environment while maintaining high standards? Do you have experience in working with complex client relationships and client issue resolution? Do you have a can-do attitude, maintaining positivity in challenging situations?
Our Benefits
About NIQ
NIQ is the world’s leading consumer intelligence company, delivering the most complete understanding of consumer buying behavior and revealing new pathways to growth. In 2023, NIQ combined with GfK, bringing together the two industry leaders with unparalleled global reach. With a holistic retail read and the most comprehensive consumer insights—delivered with advanced analytics through state-of-the-art platforms—NIQ delivers the Full View™.
NIQ, is an Advent International portfolio company with operations in 100 markets, covering more than 90% of the world’s population. For more information, visit NIQ.com.
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Our commitment to Diversity, Equity, and Inclusion
NIQ is committed to reflecting the diversity of the clients, communities, and markets we measure within our own workforce. We exist to count everyone and are on a mission to systematically embed inclusion and diversity into all aspects of our workforce, measurement, and products. We enthusiastically invite candidates who share that mission to join us.
We are proud to be an Equal Opportunity/Affirmative Action-Employer, making decisions without regard to race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability status, age, marital status, protected veteran status or any other protected class. Our global non-discrimination policy covers these protected classes in every market in which we do business worldwide.
Learn more about how we are driving diversity and inclusion in everything we do by visiting the NielsenIQ News Center: https://nielseniq.com/global/en/news-center/diversity-inclusion/
NIQ or any of our subsidiaries will never ask you for money at any point of the recruitment or onboarding process.