Director of Customer Insights jobs in Massachusetts
Director of Customer Insights develops and directs customer/consumer insights strategic projects to collect, study and utilize data reflecting customer behaviors, sentiments, trends, and preferences to support product development decisions and shape marketing actions. Leads insights team in market research initiatives focused on using customer, sales, brand, industry trends, and other significant data in statistical analysis. Being a Director of Customer Insights designs and implements qualitative and quantitative research projects and methodologies including focus groups, interviews, and surveys that yield data required for developing insights to measure customer perceptions and satisfaction. Interprets research findings and marketing program results into insights and guidance for strategic product development. Additionally, Director of Customer Insights requires a bachelor's degree. Typically reports to top management. The Director of Customer Insights manages a departmental sub-function within a broader departmental function. Creates functional strategies and specific objectives for the sub-function and develops budgets/policies/procedures to support the functional infrastructure. To be a Director of Customer Insights typically requires 5+ years of managerial experience. Deep knowledge of the managed sub-function and solid knowledge of the overall departmental function. (Copyright 2024 Salary.com)
Recently Added Director of Customer Insights jobs
Director, Customer & Market Insights
- Rhythm Pharmaceuticals
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Boston, MA
FULL_TIME
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Company Overview
Rhythm is a global, commercial-stage biopharmaceutical company committed to transforming the care of people living with rare melanocortin-4 receptor (MC4R) pathway diseases. Working at Rhythm means that you are part of a team that’s passionate about transforming the lives of people living with hyperphagia (pathological, insatiable hunger) and severe obesity caused by rare MC4R pathway diseases. We recognize the courage it takes for patients and their caregivers to begin their journey of advocacy to find the answers they need. Their courage inspires us to challenge convention, ask bold questions and seek answers for them. Every day, we strive for excellence through our willingness to adapt, learn, and our tenacity to overcome barriers, together.
Opportunity Overview
Reporting to the Head of Business Insights and Analytics, the Director of Customer & Market Insights is responsible for all market insights efforts by providing unbiased, objective, in-depth insights to inform business decisions to ensure the successful launch and growth of current and future products.
The successful candidate will drive product strategy by providing a holistic, objective, and analytical viewpoint of the market and opportunities through ongoing situational assessment and understanding of market dynamics, customer needs, and competitor activities. The incumbent will collaborate through proactive thought partnership across Medical, Marketing, Sales, Managed-Access, and Patient Engagement and lead the market planning process.
Responsibilities and Duties- Proactively identify and diagnose business questions, initiate and conduct market research, and deliver findings and recommendations to colleagues and leadership.
- Design and execute in-depth market research (data vendor identification, analysis design, summary, presentation of results) to support brand planning and forecasting.
- Work in collaboration with other Competitive Intelligence colleagues to understand current competitive dynamics through monitoring of competitor landscape via various channels and events.
- Maintain industry awareness regarding market trends, competition, and product acceptance affecting the business and advise on adjustment in strategies and tactics.
- Deliver market, customer, and product insights that are actionable for the team and support the achievement of company objectives and resource optimization.
- Provides reliable and accurate analyses based on data provided to internal stakeholders to support decision making on key strategies (identification of gaps & needs).
- Supporting execution of marketing strategy by ensuring that all research and activities are aligned with and executed in accordance with the larger corporate and brand strategic plans.
- Oversee the organization and repository of all market research and competitive intelligence project insights.
- Inform the brand planning process based on a deep understanding of the market, the stages of the patient journey, and stakeholder influences throughout the journey.
- Ensure all marketing research activities are conducted in accordance with financial and ethical compliance guidelines.
- Ensure all Compliance, Privacy, and Legal processes are adhered to and considered when purchasing, ingesting, and using data
Qualifications- Bachelor’s degree, advanced degree preferred
- 10 years of relevant experience in pharmaceutical industry with majority of experience in orphan drug/rare disease markets
- Experience and progressive responsibilities in sales/marketing data analysis, statistical analysis, and forecasting
- US and International experience with demonstrated ability to effectively work across cultures highly preferred
- Strong analytical skills with attention to details
- Ability to synthesize and effectively communicate actionable insights via oral and written presentations to internal partners and senior leadership, including those with non-technical backgrounds
- Expertise with different types of pharmaceutical datasets
- Demonstrated success in managing numerous projects simultaneously
- Thorough understanding of specialty pharmacy and orphan drug payor coverage challenges
- Ability to travel as needed for Business meetings, Congresses & Market Research
More about Rhythm
Rhythm is a global, commercial-stage biopharmaceutical company aimed at developing and commercializing therapies for the treatment of rare genetic diseases of hyperphagia and severe obesity due to rare melanocortin-4 receptor (MC4R) pathway diseases. This is a key biological pathway that regulates weight and hunger. A central element of Rhythm’s mission is to improve the understanding of these diseases and develop management strategies for patients who have no treatment options available to them. Rhythm was founded in 2008 and is based in Boston, MA. The company’s clinical development program is currently focused on several rare MC4R pathway diseases. For healthcare professionals, visit www.RareObesity.com for more information. For those who may be affected or would like to learn more, visit www.LEADforRareObesity.com for more information.
- 13 Days Ago
Data Insights & Analytics Director
- The Greater Boston Convention and Visitors Bureau
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Boston, MA
FULL_TIME
- DescriptionMeet Boston is seeking a strategically minded Data Insights & Analytics Director to extract insights and leverage data to help drive strategic business decisions, to optimize campaigns and ...
- 28 Days Ago
Director, Strategic Analysis and Insights
- Fidelity Investments
-
Boston, MA
OTHER
- Job Description: Director, Strategic Analysis and Insights Would you like to play a central role in helping millions of Fidelity’s customers reach their goals and live the lives they always dreamed of...
- 1 Month Ago
Director, Strategic Analysis and Insights
- Fidelity Brokerage Services LLC
-
, MA
FULL_TIME
- Job Description: Director, Strategic Analysis and Insights Would you like to play a central role in helping millions of Fidelity’s customers reach their goals and live the lives they always dreamed of...
- 1 Month Ago
Director/Sr. Director, Insights and Analytics
- Invivyd
-
Waltham, MA
FULL_TIME
- ABOUT US Invivyd is on a mission to rapidly and perpetually deliver antibody-based therapies that protect vulnerable people from the devastating consequences of circulating viral threats, beginning wi...
- 13 Days Ago
Program Manager, Customer Insights and Reporting
- Amazon
-
MA, MA
FULL_TIME
- BASIC QUALIFICATIONS- 3 years of program or project management experience- Knowledge of Excel (Pivot Tables, VLookUps) at an advanced level and SQL- Experience using data and metrics to determine and ...
- 15 Days Ago
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Operations Director
- Chick-fil-A
-
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- Thank you for your interest at a great career opportunity with Chick-fil-A. Here, you are taking the first step towards ...
- 4/22/2024 12:00:00 AM
Program Director
- ChanceLight Behavioral Health, Therapy, & Education
-
Poulsbo, WA
- 🚩 Starting Rate: $90K +💸 ChanceLight Behavioral Health, Therapy, & Education, a growing, dynamic organization with a s...
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Executive Director
- Wallick Communities
-
Columbus, OH
- Description We need you at the Ashford on Broad at our Executive Director. Come be a part of the Wallick Team - where we...
- 4/1/2024 12:00:00 AM
Executive Director
- Life Space Communities
-
Amarillo, TX
- Community: The Craig Address: 5500 SW 9th Ave Amarillo, Texas 79106 Pay Range $139,900. 00-$202,912. 50+ Annual Live you...
- 9/22/2023 12:00:00 AM
Executive Director
- Life Space Communities
-
Abilene, TX
- Community: Wesley Court Address: 2617 Antilley Road Abilene, Texas 79606 Pay Range $132,600. 00-$192,225. 00+ Annual Liv...
- 9/20/2023 12:00:00 AM
About Massachusetts
Massachusetts is the 7th-smallest state in the United States. It is located in the New England region of the northeastern United States and has an area of 10,555 square miles (27,340 km2), 25.7% of which is water. Several large bays distinctly shape its coast. Boston is the largest city, at the inmost point of Massachusetts Bay, and the mouth of the Charles River.
Despite its small size, Massachusetts features numerous topographically distinctive regions. The large coastal plain of the Atlantic Ocean in the eastern section of the state contains Greater Boston, along with most of the state's po...
Source: Wikipedia (as of 04/11/2019). Read more from Wikipedia
Income Estimation for Director of Customer Insights jobs
$224,069 to $318,182
Most Popular Cities in Massachusetts for Director of Customer Insights Jobs
What does a Director of Customer Insights do?
Director of Customer Insights in Queens Village, NY
These may include primary research, 3rd party research, brand wave studies, voice of the customer, and online surveys.
January 23, 2020
Director of Customer Insights in Wichita, KS
Set the analytics roadmap to drive the goals of the business.- Own the analytics for one or more product areas, lead planning, execution and delivery of projects for that area(s), manage stakeholders and internal customer/client needs/requests.
January 25, 2020
Director of Customer Insights in Killeen, TX
In addition to those, digital capabilities come with their own sources of real-time digital insight to help keep customers’ needs and experience in focus as you plan and execute your marketing efforts.
December 17, 2019