eCommerce Marketing Manager manages the implementation and development of marketing plans to fulfill the e-commerce vision and strategy for achieving corporate sales and conversion goals. Coordinates digital marketing efforts geared to grow business, increase customer engagement, promote products, and optimize the online experience. Being an eCommerce Marketing Manager utilizes messaging, best sellers, promotions, discounts, user reviews, and email campaigns to attract and retain customers. Deploys SEO tools and methods to ensure e-commerce website is optimized for searching and performance responsiveness as well as delivering visual appeal and compelling content. Additionally, eCommerce Marketing Manager tracks and measures program effectiveness to drive improvement or develop new offerings. Requires a bachelor's degree. Typically reports to a director. The eCommerce Marketing Manager manages subordinate staff in the day-to-day performance of their jobs. True first level manager. Ensures that project/department milestones/goals are met and adhering to approved budgets. Has full authority for personnel actions. To be an eCommerce Marketing Manager typically requires 5 years experience in the related area as an individual contributor. 1-3 years supervisory experience may be required. Extensive knowledge of the function and department processes. (Copyright 2024 Salary.com)
Digital E-Commerce Manager
About TFC Marketing:
TFC Marketing is a premier digital marketing and e-commerce strategy firm headquartered in Brickell. Since its inception over ten years ago, TFC has grown client revenue over $500M through its expertise in e-commerce and lead generation. TFC has worked with clients both locally and nationally, including Mr. Hospitality (Queen Miami Beach, Marion), E11even, American Social, Raw Nutrition, Revive Supplements, Torch, Diamond CBD, USA Sports Medicine, and many more.
About the Position:
We're looking for a Digital E-Commerce Manager to lead the growth and scaling of our clients' online stores. The ideal candidate will showcase outstanding client-facing communication skills, ability to thrive in an unstructured environment, and deep proficiency in e-commerce and marketing principles.
Qualifications and Responsibilities:
Tools You've Worked With:
Industries You're Experienced In:
Benefits at TFC: