How much does an E-commerce Marketing Manager make in the United States? The average E-commerce Marketing Manager salary in the United States is $112,031 as of July 26, 2022, but the range typically falls between $96,006 and $127,892. Salary ranges can vary widely depending on many important factors, including education, certifications, additional skills, the number of years you have spent in your profession. With more online, real-time compensation data than any other website, Salary.com helps you determine your exact pay target. 

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Based on HR-reported data: a national average with a geographic differential
25% $96,006 10% $81,415 90% $142,332 75% $127,892 $112,031 50%(Median)
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Job Description for E-commerce Marketing Manager

E-commerce Marketing Manager manages the implementation and development of marketing plans to fulfill the e-commerce vision and strategy for achieving corporate sales and conversion goals. Coordinates digital marketing efforts geared to grow business, increase customer engagement, promote products, and optimize the online experience. Being an E-commerce Marketing Manager utilizes messaging, best sellers, promotions, discounts, user reviews, and email campaigns to attract and retain customers. Deploys SEO tools and methods to ensure e-commerce website is optimized for searching and performance responsiveness as well as delivering visual appeal and compelling content. Additionally, E-commerce Marketing Manager tracks and measures program effectiveness to drive improvement or develop new offerings. Requires a bachelor's degree. Typically reports to a director. The E-commerce Marketing Manager manages subordinate staff in the day-to-day performance of their jobs. True first level manager. Ensures that project/department milestones/goals are met and adhering to approved budgets. Has full authority for personnel actions. To be an E-commerce Marketing Manager typically requires 5 years experience in the related area as an individual contributor. 1-3 years supervisory experience may be required. Extensive knowledge of the function and department processes. (Copyright 2022 Salary.com)... View full job description

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City, State Compared to national average
City, State San Francisco, CA Compared to national average
+ 25.0%
City, State Washington, DC Compared to national average
+ 11.3%
City, State Miami, FL Compared to national average
-2.6%
City, State Chicago, IL Compared to national average
+ 6.1%
City, State Boston, MA Compared to national average
+ 12.7%
City, State New York, NY Compared to national average
+ 20.3%
City, State Dallas, TX Compared to national average
-0.7%

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Average Base Salary

Core compensation

 
 
 
96006
127892
112031

Average Total Cash Compensation

Includes base and annual incentives

 
 
 
102630
142190
120822
These charts show the average base salary (core compensation), as well as the average total cash compensation for the job of E-commerce Marketing Manager in the United States. The base salary for E-commerce Marketing Manager ranges from $96,006 to $127,892 with the average base salary of $112,031. The total cash compensation, which includes base, and annual incentives, can vary anywhere from $102,630 to $142,190 with the average total cash compensation of $120,822.
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96006
127892

 

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Skills associated with E-commerce Marketing Manager: Marketing Automation, Conversion Optimization, Marketing Strategy, Customer Insights ...More

Salary estimation for E-commerce Marketing Manager at companies like : HCI GROUP INC, KINGSWAY FINANCIAL SERVICES INC, PRIMERICA INC

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