As of January 01, 2026, the average salary for an E-commerce Marketing Manager in the United States is $114,433 per year, which breaks down to an hourly rate of $55.
However, an E-commerce Marketing Manager's salary can vary significantly. Here’s a look at the typical salary range:
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An E-commerce Marketing Manager's salary isn't a fixed number. It's shaped by several important factors. Below, we'll explore how your years of experience, geographic location, education and company size can directly affect your earning potential.
Experience is a primary driver of an E-commerce Marketing Manager's salary. As you build your skills and take on more complex tasks, your compensation generally increases. Here's how the average salary grows at different career stages:
| Job Role | Years of Experience | Average Salary |
|---|---|---|
| E-commerce Marketing Specialist III | 4-7 years | $88,349 |
| E-commerce Marketing Supervisor | 7+ years | $99,365 |
| E-commerce Marketing Manager | 7+ years | $114,433 |
| E-commerce Marketing Senior Manager | 7+ years | $157,368 |
| E-commerce Marketing Director | 7+ years | $191,088 |
What Am I Worth?
Your salary can change significantly depending on where you work. States with a higher cost of living and strong industrial sectors often pay more to attract E-commerce Marketing Managers. For example, consider the average annual salaries in these key locations:
Demanded Skills for the Role:
| Skills | Demand Percentage |
|---|---|
| Customer Service | 4.62% |
| KPI | 2.49% |
| Logistics | 1.5% |
| Skill | Salary | Salary % Increase |
|---|---|---|
|
Flexibility
|
$119,010 |
4%
|
|
Action Oriented
|
$117,866 |
3%
|
|
Team Operations
|
$117,866 |
3%
|
|
Marketing Plans
|
$117,866 |
3%
|
|
Collaboration
|
$117,866 |
3%
|
|
Internet Marketing
|
$117,866 |
3%
|
Your level of education can impact your salary potential. While many E-commerce Marketing Managers enter the field with a Bachelor's Degree degree, higher education can lead to more specialized and higher-paying roles.
According to our 100% employer-reported salary data, the median salary for an E-commerce Marketing Manager with a Bachelor's Degree is between $112,669 and $122,668).
E-commerce Marketing Manager Salaries by Degree Level
| Degree Level | % of user with this level of education |
|---|---|
| No Diploma | 0.6% |
| High School | 3.3% |
| Associates | 3.0% |
| Bachelors | 62.5% |
| Masters | 30.4% |
| Doctorate | 0.3% |
Understanding how an E-commerce Marketing Manager's annual salary breaks down can help with budgeting. Below, you can see the average hourly rate, weekly pay, and monthly pay for this role. Use the buttons to switch between different pay periods.
Last Updated on January 01, 2026For an E-commerce Marketing Manager, the most direct path to higher earnings is advancing to the E-commerce Marketing Senior Manager role. This promotion typically comes with a significant pay increase, bringing the average annual salary to $157,368 - a projected growth of 38% over your current level.
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Compensation PlanningHere are companies hiring for E-commerce Marketing Manager and their salaries, click below for more details.
Ready to take the next step in your career? Browse thousands of current E-commerce Marketing Manager job openings on our job board. Use the search bar below to find your perfect match.
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An E-commerce Marketing Manager's earning potential can vary widely depending on several factors, including location, industry, experience, education, and the specific employer. According to the latest salary data by Salary.com, an E-commerce Marketing Manager earns the most in San Jose, CA, where the annual salary of an E-commerce Marketing Manager is $144,334.
The highest pay for E-commerce Marketing Manager is $144,511.
The lowest pay for E-commerce Marketing Manager is $96,513.
Manages the implementation and development of marketing plans to fulfill the e-commerce vision and strategy for achieving corporate sales and conversion goals. Coordinates digital marketing efforts geared to grow business, increase customer engagement, promote products, and optimize the online experience. Utilizes messaging, best sellers, promotions, discounts, user reviews, and email campaigns to attract and retain customers. Deploys SEO tools and methods to ensure e-commerce website is optimized for searching and performance responsiveness as well as delivering visual appeal and compelling content. Tracks and measures program effectiveness to drive improvement or develop new offerings. Requires a bachelor's degree. Typically reports to a director. Manages subordinate staff in the day-to-day performance of their jobs. True first level manager. Ensures that project/department milestones/goals are met and adhering to approved budgets. Has full authority for personnel actions. Typically requires 5 years experience in the related area as an individual contributor. 1-3 years supervisory experience may be required. Extensive knowledge of the function and department processes.
Salary.com provides salary estimates, histograms, trends, and comparisons using data from employer job postings and third-party sources.
We offer detailed salary information across multiple percentiles for your reference. (Click here to learn Why the Salary Midpoint Formula Is Crucial for Achieving Pay Equity.)
With the most extensive online, real-time compensation data available, Salary.com helps you pinpoint your exact pay target.
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