Employee Relations Manager jobs in Knoxville, TN

Visit Gatlinburg is seeking a dynamic and experienced professional to join our team as a Public Relations and Communications Manager. This position will be responsible for helping develop, organize, and executive strategic communications, including media relations, story ideation, press activation, and influencer management. This position is pivotal in driving tourism-related marketing, managing visitor relations, and supporting community events. The role will work directly with the VP of Marketing and Public Relations.

Examples of Work

• Identify opportunities for media coverage and ensure that such angles are pitched to reporters and editors to increase Gatlinburg’s visibility in print, broadcast, and online news outlets on the local and national levels
• Conducts online and in-person interviews with the media in feeder markets every quarter
• Writes press releases and prepares information about seasonal and event-based pitches for the media to promote
• Work alongside PR agency for media pitches, travel writer visits, FAM trips, and relevant strategic planning
• Host travel writers, influencers, and content creators through curating trips tailored to creator demographics and brand awareness
• Coordinates materials for publication in various editorial, marketing, and advertisement venues, including newspaper, radio, television, and specialty and trade magazines
• Work alongside the Tennessee Department of Tourist Development for state-wide public relations initiatives
• Responds to requests for information from the media
• Maintain press and news section on the website
• Helping ensure brand consistency across marking materials
• Stay current with industry trends and best practices in public relations
• Performs related duties as required

Basic Qualifications

• Bachelor’s degree in Business, Communications, Journalism, Public Policy, or equivalent
• Excellent writing skills and thorough knowledge of Associated Press style guidelines
• Strong verbal, presentation, and interpersonal communication skills
• Experience with a chamber or destination organization is a plus
• Proficiency with Microsoft and Google Suite and media monitoring tools
• Demonstrated organizational/analytical skills with attention to detail, a collaborative spirit, a positive attitude, and enthusiasm for working across global teams