Market Research Director is responsible for the market research department. Directs and oversees an organization's marketing policies, objectives, and initiatives. Being a Market Research Director manages a team to review changes to the marketplace and industry and adjusts marketing plan accordingly. Analyzes existing goals and programs and recommends improvements. Additionally, Market Research Director requires a bachelor's degree in area of specialty. Typically reports to a top management. The Market Research Director manages a departmental sub-function within a broader departmental function. Creates functional strategies and specific objectives for the sub-function and develops budgets/policies/procedures to support the functional infrastructure. To be a Market Research Director typically requires 5+ years of managerial experience. Deep knowledge of the managed sub-function and solid knowledge of the overall departmental function. (Copyright 2024 Salary.com)
BS in Bus/Marketing related. 5 yrs related exp. Knowledge & exp. in Marketing Analy, Business Dev, Info syst, & financial mgmt, quantitative research skills, Interpersonal skills. Ability to manage multiple proj., SWOT analysis, & presentation of market reports, investment memos etc. Knowledge of work & business culture in Indian Subcontinent.
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